• Loading stock data...
Thursday, January 22, 2026

Move Over Football. The SEC Is A Women’s Hoops Conference.

  • The most successful football conference has made a bold statement this year in women’s basketball.
  • The conference had more teams than any other qualify for women’s March Madness, and now two in Final Four.
ESPN will broadcast the WBIT, the NCAA's new women's college basketball tournament.
Jeff Blake-USA TODAY Sports

From powerhouses like Tennessee to multiple-team bids to the NCAA tournament, the Southeastern Conference has a history of women’s basketball success. But in the football-dominate shuffle of conference realignment and television contracts, that seemed to be forgotten — until now.

“I feel like the SEC [women’s basketball], in a lot of ways, was disrespected all year,” LSU coach Kim Mulkey told reporters on Tuesday. She added how impressive the tournament showing was, noting the SEC should promote it:

  • She said she thought Ole Miss and Tennessee should have been ranked in the top 25 from the start.
  • Then, the SEC had seven teams qualify for the tournament — only the ACC topped it with eight. 
  • Four survived to the Sweet 16, and now, two of four Final Four teams come from the SEC: the LSU Tigers and the reigning champion South Carolina Gamecocks. (The last time the SEC sent multiple teams to the Final Four was in 2017, when the Gamecocks took down Mississippi State in Dallas.)

When the conference adds Texas in 2024, it will gain yet another women’s basketball powerhouse that could add to its March Madness tally.

It makes sense that the SEC would dominate women’s basketball given that its routinely one of the richest conferences in college sports — and has plenty of money to go around. 

The conference sent $698.5 million to schools in 2021-22, for example. It’s slated to send even more when its new contract with Disney, worth $3 billion over 10 years, kicks into effect in 2024.

“The reason why I came to the SEC 15 years ago was because I wanted to win a national championship,” South Carolina coach Dawn Staley told reporters Tuesday. “I just thought that the league itself, how competitive it is, the coaches that are in the league, how much you’re going to be forced to get better.”

“We are hiring the right people to ensure that these types of things can happen,” Staley said. 

Guess what helps with that? Money. 

The SEC has three coaches in the top 10 for annual compensation: Staley ($2.7 million) Mulkey ($2.6 million) and Texas A&M’s Gary Blair ($1.25 million). When Texas joins the conference, it will add a fourth.

“Obviously,” Staley said, “we’re recruiting the right [players] as well.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.
Mark Cuban shakes hands with D.J. Khaled on Monday, Jan. 19, 2026, ahead of the College Football Playoff Championship game at HardRock Stadium in Miami Gardens.
January 20, 2026

College Football’s Billionaire Era Is Officially Here

Mark Cuban helped Indiana make history in the rev-share and NIL era.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 20, 2026

CFP Faces 3 Big Questions About Its Future

The CFP could still expand to 16 teams in 2026.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 19, 2026

Indiana ‘Culture’ and Cash Land Stunning First Title

The unlikeliness of Indiana’s historic season cannot be overstated.
January 19, 2026

Record CFP Ticket Back Above $3,000 Ahead of Kickoff

Miami-Indiana is the most expensive CFP national championship game on record.
Jan 17, 2026; Miami, FL, USA; a general view of the University of Miami practice for the College Football Playoff National Championship game.
January 18, 2026

College Football Playoff Meetings End Without Expansion Decision

ESPN has given the CFP a deadline of Jan. 23.
Indiana Hoosiers head coach Curt Cignetti walks on to the bus Friday, Jan. 16, 2026, at the Miami Airport in Miami.
January 18, 2026

Curt Cignetti Is One of the Only CFP Coaches Without a GM

The Indiana coach signed an eight-year, $93 million extension midseason.