• Loading stock data...
Wednesday, April 8, 2026

Move Over Football. The SEC Is A Women’s Hoops Conference.

  • The most successful football conference has made a bold statement this year in women’s basketball.
  • The conference had more teams than any other qualify for women’s March Madness, and now two in Final Four.
ESPN will broadcast the WBIT, the NCAA's new women's college basketball tournament.
Jeff Blake-USA TODAY Sports

From powerhouses like Tennessee to multiple-team bids to the NCAA tournament, the Southeastern Conference has a history of women’s basketball success. But in the football-dominate shuffle of conference realignment and television contracts, that seemed to be forgotten — until now.

“I feel like the SEC [women’s basketball], in a lot of ways, was disrespected all year,” LSU coach Kim Mulkey told reporters on Tuesday. She added how impressive the tournament showing was, noting the SEC should promote it:

  • She said she thought Ole Miss and Tennessee should have been ranked in the top 25 from the start.
  • Then, the SEC had seven teams qualify for the tournament — only the ACC topped it with eight. 
  • Four survived to the Sweet 16, and now, two of four Final Four teams come from the SEC: the LSU Tigers and the reigning champion South Carolina Gamecocks. (The last time the SEC sent multiple teams to the Final Four was in 2017, when the Gamecocks took down Mississippi State in Dallas.)

When the conference adds Texas in 2024, it will gain yet another women’s basketball powerhouse that could add to its March Madness tally.

It makes sense that the SEC would dominate women’s basketball given that its routinely one of the richest conferences in college sports — and has plenty of money to go around. 

The conference sent $698.5 million to schools in 2021-22, for example. It’s slated to send even more when its new contract with Disney, worth $3 billion over 10 years, kicks into effect in 2024.

“The reason why I came to the SEC 15 years ago was because I wanted to win a national championship,” South Carolina coach Dawn Staley told reporters Tuesday. “I just thought that the league itself, how competitive it is, the coaches that are in the league, how much you’re going to be forced to get better.”

“We are hiring the right people to ensure that these types of things can happen,” Staley said. 

Guess what helps with that? Money. 

The SEC has three coaches in the top 10 for annual compensation: Staley ($2.7 million) Mulkey ($2.6 million) and Texas A&M’s Gary Blair ($1.25 million). When Texas joins the conference, it will add a fourth.

“Obviously,” Staley said, “we’re recruiting the right [players] as well.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dusty May

Transfer Portal Chaos Began Amid Michigan’s Title Celebration

The transfer portal opened in the middle of postgame celebrations.

Once-Mighty Tennessee Down to One Player After Portal Exodus

The Volunteers lost all players with eligibility to the transfer portal.
Ben Shelton keeps his eyes on the ball during his second-round match against Reilly Opelka at the BNP Paribas Open in Indian Wells, Calif., Friday, March 6, 2026.

College Tennis In NIL ‘Crisis’: Incoming USTA CEO Craig Tiley

Multiple universities have dropped their Division I programs in recent years.
Michigan Wolverines forward Yaxel Lendeborg (23) celebrates the team’s NCAA men's basketball tournament national championship victory Monday, April 6, 2026, after defeating the UConn Huskies 69-63 at Lucas Oil Stadium in Indianapolis.

Michigan’s $10 Million Roster Was Enough to Win a Title

UConn spent millions more, but the Wolverines spent where it mattered.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Michigan head coach Dusty May does an interview on stage as the team celebrates beating Connecticut to win the NCAA national championship at Lucas Oil Stadium in Indianapolis on Monday, April 6, 2026.

Michigan’s Basketball Title Follows Scandal-Ridden Football Season

Michigan fired football coach Sherrone Moore in December.
April 6, 2026

Michael Malone Set to Be Next North Carolina Basketball Coach

Malone was working as an NBA analyst for ESPN.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May celebrates with the trophy after defeating the UConn Huskies in the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
April 6, 2026

Michigan Beats UConn to Complete Big Ten Title Hat Trick

It’s Michigan’s first title since 1989.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 6, 2026

Dusty May Leaves Door Cracked for NBA Jobs

May has signed two contracts in two years at Michigan.
April 6, 2026

UConn, Michigan Assistants Pull Double Duty Ahead of Title Game

Luke Murray and Justin Joyner have already taken head coaching jobs elsewhere.
April 5, 2026

UCLA Wins First NCAA Title in Resounding Blowout

The Bruins won an AIAW title in 1978.
April 5, 2026

Alex Karaban Ignored the Portal. Now He Could Make History

‘Unrestricted free agency’ never appealed to Karaban.