• Loading stock data...
Friday, March 20, 2026

Move Over Football. The SEC Is A Women’s Hoops Conference.

  • The most successful football conference has made a bold statement this year in women’s basketball.
  • The conference had more teams than any other qualify for women’s March Madness, and now two in Final Four.
ESPN will broadcast the WBIT, the NCAA's new women's college basketball tournament.
Jeff Blake-USA TODAY Sports

From powerhouses like Tennessee to multiple-team bids to the NCAA tournament, the Southeastern Conference has a history of women’s basketball success. But in the football-dominate shuffle of conference realignment and television contracts, that seemed to be forgotten — until now.

“I feel like the SEC [women’s basketball], in a lot of ways, was disrespected all year,” LSU coach Kim Mulkey told reporters on Tuesday. She added how impressive the tournament showing was, noting the SEC should promote it:

  • She said she thought Ole Miss and Tennessee should have been ranked in the top 25 from the start.
  • Then, the SEC had seven teams qualify for the tournament — only the ACC topped it with eight. 
  • Four survived to the Sweet 16, and now, two of four Final Four teams come from the SEC: the LSU Tigers and the reigning champion South Carolina Gamecocks. (The last time the SEC sent multiple teams to the Final Four was in 2017, when the Gamecocks took down Mississippi State in Dallas.)

When the conference adds Texas in 2024, it will gain yet another women’s basketball powerhouse that could add to its March Madness tally.

It makes sense that the SEC would dominate women’s basketball given that its routinely one of the richest conferences in college sports — and has plenty of money to go around. 

The conference sent $698.5 million to schools in 2021-22, for example. It’s slated to send even more when its new contract with Disney, worth $3 billion over 10 years, kicks into effect in 2024.

“The reason why I came to the SEC 15 years ago was because I wanted to win a national championship,” South Carolina coach Dawn Staley told reporters Tuesday. “I just thought that the league itself, how competitive it is, the coaches that are in the league, how much you’re going to be forced to get better.”

“We are hiring the right people to ensure that these types of things can happen,” Staley said. 

Guess what helps with that? Money. 

The SEC has three coaches in the top 10 for annual compensation: Staley ($2.7 million) Mulkey ($2.6 million) and Texas A&M’s Gary Blair ($1.25 million). When Texas joins the conference, it will add a fourth.

“Obviously,” Staley said, “we’re recruiting the right [players] as well.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 19, 2026; Portland, OR, USA; High Point Panthers guard Chase Johnston (99) reacts after defeating the Wisconsin Badgers in a first round game of the men's 2026 NCAA Tournament at Moda Center

March Madness Upsets Alive and Well Despite New ‘Free Agency’ Era

Mid-major programs VCU and High Point pulled off major March Madness wins.
exclusive

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.

March Madness Fuels the Push Toward More Screens, More Games

This year, there are even more multiview options available.
Miami (OH) RedHawks guard Luke Skaljac (3) celebrates at the conclusion of the NCAA Tournament First Four game between the Miami Redhawks and Southern Methodist University Mustangs, Wednesday, March 18, 2026, at University of Dayton Arena in Dayton, Oh. RedHawks won 89-79.

Miami (Ohio) Survives First Test in Potential Cinderella Run

The RedHawks took their first March Madness game in the First Four.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Mar 14, 2026; Charlotte, NC, USA; Duke Blue Devils forward Cameron Boozer (12) defends as Virginia Cavaliers guard Malik Thomas (1) defends in the first half during the men's ACC Conference Tournament Championship at Spectrum Center.
March 17, 2026

March Madness to Impact Decisions of NBA Draft Prospects

Deep tournament runs have helped numerous players raise their draft stock.
March 17, 2026

Women’s March Madness Growth Faces Next Star-Power Test

The women’s March Madness First Four is underway.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 13, 2026; Nashville, TN, USA; Alabama Crimson Tide guard Aden Holloway (2) guards Mississippi Rebels guard AJ Storr (2) during the first half at Bridgestone Arena.
March 17, 2026

Arrest Is Latest Controversy to Beset Alabama Men’s Team

Three years ago, the Crimson Tide were criticized for allowing Brandon Miller to play.
March 17, 2026

March Madness Expansion Would Mean Big Changes to First Four

The NCAA tournament’s play-in games have been held in Dayton annually.
March 16, 2026

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.
March 16, 2026

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.