• Loading stock data...
Sunday, April 21, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Saudis Poised To Make Another High-Profile Sports Move

  • An investment would follow recent cooperation and development agreement between Saudi Arabia and Confederation of African Football.
  • Saudi Arabia has actively sought to use sports investments to rehabilitate its image.
CAF

There’s another proposed “super league” in soccer poised to net a sizable financial boost — this time in Africa, courtesy of Saudi Arabia.

The Guardian reports the Confederation of African Football is in talks with Saudi Arabia on a $200 million deal to support the new African Super League, a move that also would theoretically aid the country in winning hosting rights for a future FIFA World Cup.

Somewhat mirroring the themes of the prior, ill-fated Super League proposal in Europe, the African tournament plans to offer $100 million in prizes, including $11.6 million for the winner — more than five times the top prize for the current CAF Champions League. 

CAF and FIFA announced plans for an African Super League last year. That effort, however, is now targeted to begin with the 2024-25 season — to coincide with the start of the Saudi sponsorship — in a reduced, eight-team format.

The Saudi involvement also builds on a recent, five-year cooperation and development agreement between the CAF and Saudi Arabian Football Foundation. CAF has been seeking firmer financial footing since the 2019 termination of a $1 billion rights agreement with Lagardére. 

The initiative also represents the latest attempt by Saudi Arabia — a country widely rebuked in global circles for its poor record on human rights — to use sports as a means to help boost its international standing. 

Saudi Arabia’s sovereign wealth fund is the lead backer of LIV Golf, another high-profile investment that has attracted controversy and debate. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.
Alex Rodriguez, Anthony Towns

Timberwolves’ Playoff Start Is Clouded by a Messy Ownership Dispute

No one knows who the Timberwolves’ owner will be in the future.

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.
April 14, 2024

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.
Ken Goldin
April 10, 2024

Goldin Auctions Acquisition by eBay Sparks Showdown With Fanatics

The online giant acquires the prominent high-end sports memorabilia auction house.
April 10, 2024

WNBA Has New Commercial Partner: Over-the-Counter Birth Control

WNBA teams up with FDA-approved over-the-counter birth control.