• Loading stock data...
Saturday, July 19, 2025

How Riddell Is Changing the Game With New Football Helmet Technology

Riddell - Tech - SportsFootball and well-documented head injuries have steadily been going hand in hand as medical science catches up with the game. Thankfully, this is at the forefront of Riddell’s thinking as the company continues to move its helmet technology forward.

Riddell is a premier designer and developer of protective sports equipment and an official helmet supplier of the NFL. Earlier this year, the company released its InSite Training Tool, which is a web-based data center that collects and analyzes on-field head impacts.

Sensors placed within Riddell helmets can track the severity and frequency of blows to the head that players receive during a game or practice and send that information directly to coaches. This way, coaches can easily recognize if a player has improper tackling/blocking form, needs medical attention, or if a specific practice drill is inflicting an unnecessary amount of force onto the head.

READ MORE: Will Snapchat Still Be Useful in 2019?

“This is a tool that we think has the potential to change the game because coaches now can have access to this impact data live,” said Kameron Block of Burson Cohn & Wolfe on behalf of Riddell. “If Riddell can show a coach exactly how often and where his players are being hit, then he’ll be able to take the necessary steps to change these drills and change practices to keep them safe.”

Football coaches adopting the tool are already seeing its benefits.

“The InSite Training Tool revolutionizes how we view practice and paves the way for coaches and players to create a smarter, more intelligent game,” said Dan Hunt, Colgate University’s head football coach. “The capability to influence how our athletes train and the ability to systematically assess our performance is a clear advantage over other programs. It adds more depth and substance to our player protection and evaluation processes.”

[mc4wp_form id=”8260″]

To spread the word about this innovative tool, Riddell recently launched what will be a five-part video series featuring Devin Hamrick, director of sales strategy for Riddell, and Brand Ambassador/Strategic Advisor Peyton Manning.

In this format, the show is reminiscent of what fans would see in a film room leading up to the NFL Draft. In terms of content, however, Manning and Hamrick talk at length about the InSite Training Tool’s capabilities and how it can continue to make the game safer.

“Peyton is someone who cares so deeply about this sport,” Block said. “He actually donated to Riddell’s Smarter Football campaign, where we usually give $10,000 worth of gear for 10 football programs. Thanks to Peyton’s donation this year, we were able to bring that up to 18 teams. Devin sitting down with him and showing everyone out there what this tool can do is such a great and interesting way to do it.”

READ MORE: Transmit.Live Sees the Future With Live Streaming Tech

The first two episodes of the show across Riddell’s Facebook, Instagram, Twitter, and YouTube pages, have received more than 37,000 views. The other three episodes will be released throughout the month of December.

Not only has Riddell developed a tool that will hopefully play a part in preventing future cases of CTE and other brain injuries, but the company is presenting it in an interesting way that could pay off in terms of increasing its digital following.

“We’re just trying to give information that’s never been properly understood before and never been so readily accessible before. We hope that through this information and through our innovation with our new helmets, we can help keep the game and the kids who play it safer than in years past.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Feb 7, 2024; Las Vegas, NV, USA; Calais Campbell (middle) receives the NFLPA Alan Page Community Award from executive director Lloyd Howell (left) and president) JC Tretter (right) at the NFLPA Press Conference at the Mandalay Bay Convention Center prior to Super Bowl LVIII.

What Comes Next After NFLPA Chief’s Sudden Resignation?

Howell quit on his own accord; he was not forced out.

New NFLPA Head Will Face Multibillion-Dollar Decisions

The next NFLPA leader will wrestle with a series of pressing issues.
exclusive

Bill Belichick UNC Series Heading to Hulu After ‘Hard Knocks’ Breakdown

The series lands at Hulu after a deal with HBO fell through.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.