• Loading stock data...
Saturday, June 22, 2024

Research: 27% of Pay-TV Subscribers Say Sports is the Primary Reason They Subscribe

Close to 30% of pay TV customers say sports are the reason they pay. (Image via CableTV)

According to new research from Parks Associates, 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.

With data like that, it’s easy to see why services like ESPN can charge pay-TV providers some of the largest carriage fees in the country. Simply put, without live sports, pay TV would be in more trouble than it already is.

“While broadcast and pay TV remain key sources for live sports, OTT streaming options have become an important part of the live sports landscape,” said Brett Sappington, Senior Director of Research, Parks Associates. “Increasingly, leagues and networks are offering direct-to-consumer options. These services offer access to content that would otherwise not be broadcast and subscription options to those not subscribing to pay TV. In the past several weeks, both CBS and ESPN have launched their own streaming services for sports content. These services will both compete with and complement major services such as WWE Network and MLB.TV. Over time, pay-TV providers will likely partner with these types of services in order to round out their existing channel packages.”

Given the proliferation of OTT streaming services that are sports specific and the reliance of major networks on massive rights deals, it will be interesting to see where the future of TV continues to head. At this point, live sports looks as if they will play an important role in how current and future generations consume TV.

Want more content like this? Subscribe to our daily newsletter!

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN Extension Could Set Up Shannon Sharpe As Stephen A. Smith’s Successor

Sharpe is writing one of the great career comebacks in sports TV history.
Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Pac-12
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
May 26, 2024

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg
May 25, 2024

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.