Wednesday, May 13, 2026

Report: P5 Football Coach Spending Shows No Sign of Slowing

  • Spending on football coaching salaries will continue to far outpace spending for athletes rights, according to a Knight Commission report.
  • By 2030, football coaching salaries will go up 353% compared with 2011, for a total of $1.5 billion
Jayne Kamin-Oncea-USA TODAY Sports

If the NCAA, College Football Playoff, and Power 5 programs don’t make significant changes to their habits, spending on football coaching salaries will continue to far outpace spending for athletes’ rights, according to a Knight Commission report.

  • By 2030, football coaching salaries could go up 353% compared with 2011, for a total of $1.5 billion.
  • Spending for football coach severance packages could reach $155 million in 2030.
  • Meanwhile, athletic student aid may climb to $1.2 billion — only a 102% increase since 2011.
Jim Harbaugh laughs during pregame interview

Big Money on Line for Coaches in CFP Semifinals

Michigan coach Jim Harbaugh has already netted more than $2 million in…
December 30, 2022

The report, presented during the 2023 NCAA Convention, attributed the projections to major increases in revenues, as well as current trends that prioritize shiny new facilities and football coaches over resources for athletes. 

The Knight Commission suggests that the 12-team CFP format, which will commence in 2024, will bring in between $1 billion-$1.5 billion for schools each year. That’s more than twice the current amount of $600 million.

Even that estimate may be conservative, however. The media rights contract for the 12-team CFP alone could rake in up to $2.2 billion each year, Front Office Sports previously reported.

The report noted that increased SEC and Big Ten media rights revenues will contribute as well.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Warns Baseball Coaches About Canceling Games to Boost Stats

A myriad of Power Four schools canceled games against lower-ranked opponents.
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.

CSC Wins Key NIL Arbitration in Nebraska Football Case

The case centered around deals offered to 18 football players.
Jun 18, 2021; Omaha, Nebraska, USA; Ryan Lochte after the Men’s 200m Individual Medley Finals during the U.S. Olympic Team Trials Swimming competition at CHI Health Center Omaha. Mandatory Credit: Rob Schumacher-USA TODAY Sports

Ryan Lochte to Coach College Swimming at $34 an Hour

Missouri State announced it hired the 12-time Olympic medalist on Sunday.

Ex-Ohio University Football Coach Sues School Over Firing

Smith admitted to having a romantic relationship with an undergraduate.

Featured Today

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
exclusive

What Illinois’s $20M Jumbotron Says About the Future of CFB Stadiums

Illinois installed the largest video display in college football in January.
May 7, 2026

Tournament Darling LIU Had 1,000 Ineligible Athletes, NCAA Says

LIU merged its Brooklyn and Long Island campuses in 2019. 
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines guard Roddy Gayle Jr. (11) goes up for a rebound against Connecticut Huskies guard Braylon Mullins (24) and Connecticut Huskies forward Tarris Reed Jr. (5) in the first half during the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
May 7, 2026

Expanded Basketball Tournaments Will Yield NCAA $50M a Year

The deal guarantees the NCAA will be able to cover additional operating expenses.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 7, 2026

Most Big 12 Schools Turning Down $30M RedBird Credit Line

11 schools say they’re declining the money. They have a one-year window.
May 6, 2026

Kentucky Signs Former Top 10 WNBA Draft Pick

NBA draft pick James Nnaji also returned to college.
May 6, 2026

Will Wade Could Follow the Illinois Blueprint at LSU

LSU re-hired Wade in March after firing him in 2022. 
Feb 6, 2026; Fayetteville, AR, USA; The Arkansas Razorbacks logo is displayed behind home plate during the Arkansas Razorbacks scrimmage at Baum-Walker Stadium
May 6, 2026

Arkansas Men’s Tennis Coach: ‘Disbelief’ After Team Axed

Jay Udwadia spoke with FOS about the university’s decision to axe tennis.