• Loading stock data...
Friday, March 27, 2026

Report: P5 Football Coach Spending Shows No Sign of Slowing

  • Spending on football coaching salaries will continue to far outpace spending for athletes rights, according to a Knight Commission report.
  • By 2030, football coaching salaries will go up 353% compared with 2011, for a total of $1.5 billion
Jayne Kamin-Oncea-USA TODAY Sports

If the NCAA, College Football Playoff, and Power 5 programs don’t make significant changes to their habits, spending on football coaching salaries will continue to far outpace spending for athletes’ rights, according to a Knight Commission report.

  • By 2030, football coaching salaries could go up 353% compared with 2011, for a total of $1.5 billion.
  • Spending for football coach severance packages could reach $155 million in 2030.
  • Meanwhile, athletic student aid may climb to $1.2 billion — only a 102% increase since 2011.
Jim Harbaugh laughs during pregame interview

Big Money on Line for Coaches in CFP Semifinals

Michigan coach Jim Harbaugh has already netted more than $2 million in…
December 30, 2022

The report, presented during the 2023 NCAA Convention, attributed the projections to major increases in revenues, as well as current trends that prioritize shiny new facilities and football coaches over resources for athletes. 

The Knight Commission suggests that the 12-team CFP format, which will commence in 2024, will bring in between $1 billion-$1.5 billion for schools each year. That’s more than twice the current amount of $600 million.

Even that estimate may be conservative, however. The media rights contract for the 12-team CFP alone could rake in up to $2.2 billion each year, Front Office Sports previously reported.

The report noted that increased SEC and Big Ten media rights revenues will contribute as well.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center

UVA Shows Anyone Can Win in Women’s Basketball—at a Price

Ohanian’s millions set a blueprint for winning in the NCAA.
Senate Capitol Hill

The Biggest Obstacle to a Bipartisan College Sports Bill

Democrats favor collective bargaining as a potential solution.

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.
March 23, 2026

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.
Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
March 24, 2026

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 23, 2026

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.
Vanderbilt Commodores forward Tyler Nickel (5) celebrates after making a 3-pointer during a first-round game in the NCAA men's basketball tournament between McNeese and Vanderbilt at Paycom Center in Oklahoma City, Thursday, March 19, 2026.
March 20, 2026

Not Just Football: Vanderbilt Sports Surge Hits March Madness

The men’s basketball team earned its first NCAA tournament win since 2012.