• Loading stock data...
Sunday, April 5, 2026

Report: P5 Football Coach Spending Shows No Sign of Slowing

  • Spending on football coaching salaries will continue to far outpace spending for athletes rights, according to a Knight Commission report.
  • By 2030, football coaching salaries will go up 353% compared with 2011, for a total of $1.5 billion
Jayne Kamin-Oncea-USA TODAY Sports

If the NCAA, College Football Playoff, and Power 5 programs don’t make significant changes to their habits, spending on football coaching salaries will continue to far outpace spending for athletes’ rights, according to a Knight Commission report.

  • By 2030, football coaching salaries could go up 353% compared with 2011, for a total of $1.5 billion.
  • Spending for football coach severance packages could reach $155 million in 2030.
  • Meanwhile, athletic student aid may climb to $1.2 billion — only a 102% increase since 2011.
Jim Harbaugh laughs during pregame interview

Big Money on Line for Coaches in CFP Semifinals

Michigan coach Jim Harbaugh has already netted more than $2 million in…
December 30, 2022

The report, presented during the 2023 NCAA Convention, attributed the projections to major increases in revenues, as well as current trends that prioritize shiny new facilities and football coaches over resources for athletes. 

The Knight Commission suggests that the 12-team CFP format, which will commence in 2024, will bring in between $1 billion-$1.5 billion for schools each year. That’s more than twice the current amount of $600 million.

Even that estimate may be conservative, however. The media rights contract for the 12-team CFP alone could rake in up to $2.2 billion each year, Front Office Sports previously reported.

The report noted that increased SEC and Big Ten media rights revenues will contribute as well.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Charlie Baker NCAA

NCAA President Sees Trump Executive Order as Blueprint For Congress

Trump’s executive order may be valuable to college sports regardless of enforceability.
Apr 3, 2026; Indianapolis, IN, USA; UConn Huskies forward Alex Karaban (11) dunks during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Robert Deutsch-Imagn Images

Millions in Prize Money on the Line at Final Fours

It’s the first time Final Four wins will translate to “units” payouts.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Michigan basketball

Michigan Positions Big Ten for Potential National Title Trifecta

Michigan can win the Big Ten’s first men’s basketball national title since 2000.
Apr 4, 2026; Indianapolis, IN, USA; UConn Huskies head coach Dan Hurley celebrates after defeating the Illinois Fighting Illini in a semifinal of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
April 4, 2026

UConn Could Be First Men’s Basketball Dynasty in New Era of College Sports

“The last thing we’re thinking about now … is dynasty,” Dan Hurley said.
UConn Huskies head coach Dan Hurley gets after his team Saturday, April 4, 2026, during a Final Four game against the Illinois Fighting Illini at Lucas Oil Stadium in Indianapolis.
April 4, 2026

UConn’s Dan Hurley: Geno Auriemma Deserves ‘Benefit of the Doubt’

Hurley addressed the situation between Auriemma and Dawn Staley.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Apr 3, 2026; Phoenix, AZ, USA; UConn Huskies head coach Geno Auriemma reacts during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament against the South Carolina Gamecocks at Mortgage Matchup Center
April 4, 2026

Dawn Staley Remains Unfazed After Geno Auriemma Issues Apology

Geno Auriemma didn’t mention Dawn Staley by name in the missive.
opinion
April 4, 2026

Dawn Staley Got Under Geno Auriemma’s Skin

South Carolina ended UConn’s perfect season, and the Huskies’ coach melted down.
April 3, 2026

South Carolina Snaps UConn Streak as Auriemma, Staley Erupt

“I guess he thought I didn’t shake his hand.”
April 3, 2026

Did Illinois Open the European Recruiting Floodgates?

The Illini are in the Final Four thanks to the ‘Balkan Five.’