• Loading stock data...
Friday, October 31, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Reggie Bush Suing NCAA Again, This Time for NIL Back Pay

  • Bush has a separate lawsuit against the NCAA over defamation ongoing.
  • His lawsuit is similar to the recent one from the 1983 NC State hoops team.
A picture of Reggie Bush
Kirby Lee-Imagn Images

Reggie Bush is suing the NCAA again. 

The former USC star and Heisman Trophy winner has filed a lawsuit against his alma mater, the NCAA, and Pac-12 Conference over exploitation of his NIL (name, image, and likeness) during his time with the Trojans. The lawsuit is similar to one filed this summer by players from the 1983 NC State men’s basketball team.

The legendary former running back led the Trojans to a national title in 2004, but he had his Heisman from that year stripped due to improper benefits. The Heisman Trust returned that trophy earlier this year, citing changes in NIL payment rules.

Despite the NCAA investigation and punishment, his school continued to benefit from his likeness, profiting through media rights, merchandise, and the like, the lawsuit says.

“This case is not just about seeking justice for Reggie Bush; it’s about setting a precedent for the fair treatment of all college athletes, said Evan Selik, one of Bush’s lawyers, in a statement. “Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated and treated fairly for their contributions.”

Bush has another lawsuit with the NCAA for defamation after a spokesperson for the organization said Bush was part of “pay-for-play arrangements.” A Indiana Commercial Court judge denied the NCAA’s request to dismiss the case in May.

Both Bush’s latest lawsuit and the NC State cases are part of a string of recent legal challenges over unpaid NIL. Neither is eligible for the ongoing House v. NCAA class-action lawsuit that could see almost $3 billion in damages distributed to athletes four years before its filing, which dates back to the 2016 collegiate season. The case could have implications on revenue sharing and pay-for-play whenever it gets settled. 

“We appreciate that the new administration at USC is trying to pick up the pieces of the former administrations’ unjust and improper handling of Reggie Bush, however, the delay in fixing this speaks volumes,” said Levi G. McCathern II, another one of Bush’s attorneys. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 30, 2025; Miami Gardens, Florida, USA; Baltimore Ravens quarterback Lamar Jackson (8) walks off the field after a win over Miami Dolphins at Hard Rock Stadium.

NFL Fines Ravens $100K Over Lamar Jackson Injury Violation

Jackson missed Sunday’s game with a hamstring injury.
Sep 6, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against Louisiana Tech Bulldogs during the second half at Tiger Stadium.

The Governor Who Inserted Himself Into a College Football Coaching Search

The governor said he was concerned taxpayers would be left paying Kelly’s buyout.
Florida Gators linebacker Shemar James (6) tackles Georgia Bulldogs tight end Oscar Delp (4) during the first quarter of an NCAA college football matchup Saturday, Nov. 2, 2024 at EverBank Stadium in Jacksonville, Fla. The Georgia Bulldogs defeated the Florida Gators 34-20.

Florida-Georgia Rivalry Hits the Road—Still Nets Almost $10M Payouts

The annual rivalry game in Jacksonville is taking a two-year road trip.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.

CBS Bets Big on Chiefs-Bills Rivalry As AFC Landscape Changes

Big viewership likely awaits the revival of the NFL rivalry.

Featured Today

Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium
October 26, 2025

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Oct 4, 2025; Pasadena, California, USA; Penn State Nittany Lions quarterback Drew Allar (15) takes hits from UCLA Bruins linebacker Jalen Woods (9) and defensive back Rodrick Pleasant (18) during the fourth quarter at Rose Bowl.
October 30, 2025

Rose Bowl Lawsuit Claims UCLA Tried to Move Games to SoFi Stadium

UCLA has called the Rose Bowl home since the early 1980s.
October 31, 2025

LSU Officials Vow Stability: ‘Not Broken’ With Coach and AD Gone

Officials announced a search committee and tried to correct the record.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Harold Perkins Jr interception as LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
October 29, 2025

Louisiana Governor Says LSU Athletic Director Will Not Choose Next Football Coach

Jeff Landry has little confidence in Scott Woodward.
Sankey
October 28, 2025

SEC’s Sankey Blasts NCAA Plan to Allow Pro Sports Betting

NCAA athletes can bet on professional sports starting Nov. 1.
October 28, 2025

SEC Coaches Kiffin, Smart Question LSU’s Firing of Kelly: ‘Ridiculous’ 

Three SEC teams have fired their football coaches midseason.
Louisiana Gov. Jeff Landry speaks to an audience at Louisiana Tech University on Aug. 25, 2025.
October 28, 2025

Why Louisiana’s Governor Was Involved in the Brian Kelly Firing

Jeff Landry reportedly hosted a meeting at the governor’s mansion Sunday.