Super Bowl LVII will be the first NFL championship contested in a legal betting state — and with a sportsbook just outside State Farm Stadium.
Sunday’s contest between the Kansas City Chiefs and Philadelphia Eagles will draw an enormous amount of money in wagers.
- Per an American Gaming Association survey, a record 50.4 million Americans (20%) plan to bet an estimated $16 billion total on the Big Game — a 61% and 110% increase from 2022, respectively.
- The AGA found that 30 million Americans plan to place a traditional wager online, at a retail sportsbook, or with a bookie, while 28 million plan to bet casually with friends or part of a pool or squares contest.
- For the first time, traditional bets are expected to surpass casual ones.
The growing availability of legal sports betting in states like Maryland, Ohio, and New York is encouraging casual bettors to take the plunge into the sportsbook world.
“I think that the Super Bowl is great training wheels for sports bettors,” Action Network CEO Patrick Keane told Front Office Sports.
Offers Galore
With so many novices trying their hand during what Keane calls the “betting holiday of the year,” sportsbooks are doing everything they can do to draw in new customers, pulling out wild profit boosts or free bets.
“This is really a big opportunity for the books to acquire users,” says Keane.
As for the game itself, bettors seem evenly split: Of those polled by AGA, 44% each are planning to wager on the Chiefs and Eagles.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
![ESPN Bet broadcasts inside the PGA Tour Studios building in Ponte Vedra Beach, Florida, on March 14, 2025. [Clayton Freeman/Florida Times-Union]](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_25668497_168416386_lowres-1-scaled.jpg?quality=100&w=1024)
