• Loading stock data...
Thursday, June 19, 2025

Show Them the Money: Record NWSL Media Deals Fueling Record Player Contracts

  • Two record-setting deals have been signed in the last month.
  • League commissioner Berman says funneling increased revenue to players is a priority.
Swanson
Kamil Krzaczynski-USA TODAY Sports

First came the big-time media money for the NWSL. Now, here come the record-setting player contracts. Not long after the league signed $240 million worth of rights contracts with four networks—the most lucrative set of media deals in women’s sports history—NWSL players are now seeing unprecedented deals of their own.

The Chicago Red Stars on Tuesday signed striker and U.S. national team star Mallory Swanson to a reported $2 million contract spanning four guaranteed years and a fifth-year option, setting a new league record. The pact, a major move for new Red Stars owner Laura Ricketts, arrives less than a month after the Houston Dash inked a $1.5 million contract with forward María Sánchez, covering three years and an option for 2027. The Red Stars did not confirm the total in the Swanson contract, but they did say the deal was the “most lucrative agreement in the history of the NWSL.” (Swanson’s husband is Chicago Cubs shortstop Dansby Swanson.  That MLB team is led by Laura Ricketts’s brother Tom.)

The NWSL salary cap this season is doubling to $2.75 million, and commissioner Jessica Berman has said that funneling increased revenue to players is a key priority. The current free agency cycle is the league’s second after reaching a labor deal with the NWSL Players Association in early 2022. 

“We are really seeing the investment flow, not just into the infrastructure of the league and facilities and staffing, but also to the players, and we’re really proud of that,” Berman said prior to last week’s NWSL Draft.

The league’s upward momentum in player salaries exceeds what is happening in the WNBA, which saw its salary cap rise 3% to $1.42 million in 2023. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 22, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) and Los Angeles Lakers forward LeBron James (23) leave a court after defeating the Minnesota Timberwolves 94-85 in game two of first round for the 2024 NBA Playoffs at Crypto.com Arena.

Lakers Sale Stunner: 3 Rapid Reactions

If the Lakers are worth $10 billion, imagine a Cowboys sale price.

NBA’s $77B Rights Deal a Major Factor in $10B Lakers Stunner

The league’s rights deal has a lot to do with soaring valuations.
Jun 13, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard Tyrese Haliburton (0) drives to the hoop past Oklahoma City Thunder forward Jalen Williams (8), guard Shai Gilgeous-Alexander (2) and forward Chet Holmgren (7) during the third quarter of game four of the 2025 NBA Finals at Gainbridge Fieldhouse.

Pacers, Fever Overwhelmed by Demand for Merch

“We have people waiting to get in the store at 10 in the morning.”

Panthers Repeat as Stanley Cup Champs, Buoyed by Bold Deadline Move

The second consecutive Cup helps cement the South as a hockey stronghold.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Club World Cup
June 18, 2025

Club World Cup Attendance Plummets for Weekday Games: 3,700 in Orlando, ‘Almost..

Chelsea’s manager bemoaned an “almost empty” stadium in Atlanta.
June 18, 2025

Dana White’s Next Frontier: Making Jiu-Jitsu Mainstream

The TKO Group Holdings–owned competition expands once again.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
June 18, 2025

Premier League Embraces NFL-Style Flex Scheduling for 2025–26

The league warns of additional games “moving at relatively short notice.”
Sophie Cunningham
June 18, 2025

Fever and Sun Hit With Tiny Fines After Wild Melee

WNBA coaches have long complained about a lack of transparency in fines.
Lydia Ko
June 17, 2025

PGA Championship Ties U.S. Open for Richest Purse in Women’s Golf

This week’s tournament will offer $12 million in prize money.
June 17, 2025

Rolapp Weighs In on PGA Tour–LIV Golf Talks, NFL After Goodell

Brian Rolapp is becoming CEO as commissioner Jay Monahan steps down.