Tuesday, October 27, 2026

Rays’ Historically Low Playoff Attendance Highlights Market Challenge

  • Club draws MLB’s lowest non-pandemic postseason crowd since 1919
  • Sternberg’s belief in St. Petersburg locale receives further challenge
Kim Klement Neitzel-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Tampa Bay Rays’ record-low turnout for their first 2023 playoff game has reinforced the local market issues surrounding the franchise since their debut more than a quarter-century ago. 

The Rays drew just 19,704 fans to Tropicana Field on Tuesday for their American League Wild Card Series opener against the Texas Rangers — the smallest non-pandemic crowd for an MLB postseason game since the 1919 World Series. 

The low draw was partly due to some external, league-driven factors. MLB scheduled the game for a 3:08 p.m. ET start, when many fans are at work or school, and its wild card slate wasn’t finalized until Sunday evening. 

But the latest figure also extends a long-running and troubling issue for the Rays, who have struggled to draw fans despite regularly fielding competitive teams. The Rays ended the 2023 regular season with MLB’s fourth-smallest total attendance, drawing 1.44 million and beating only Kansas City, Miami, and Oakland.

For many years, critics have pointed to the club’s playing on the west side of Tampa Bay, away from much of the region’s population base, as a critical drag on attendance. During the Rays’ recent announcement of a new stadium deal, team owner Stu Sternberg cited a changing St. Petersburg as a key reason to stay instead of building elsewhere in the area.

“This region, and especially this city, are growing up around us and are better equipped to support a Major League Baseball team,” Sternberg said.

The initial playoff total challenges that notion and was bettered only slightly on Wednesday, as the Rays drew 20,198 for Game 2 against the Rangers in another afternoon start.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Milwaukee Brewers fans cheer on their team during the ninth inning of Game 3 of the World Series Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida. The Brewers beat the Tampa Bay Rays 10-1.

Brewers Economy Heats Up With Milwaukee One Win Away From Title

Ticket resale prices are surging in anticipation of the club’s first title.

Brewers Fans Take Over Tampa for Game 3

Milwaukee fans are making their presence felt in Florida.

World Series Game 1 Gets Eye-Popping Local Ratings

Milwaukee generated the best local Game 1 audience in seven years.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Jun 18, 2026; New York, NY, USA; CEO of MSG Network James Dolan smiles during the New York Knicks Championship Parade through the Canyon of Heroes.

James Dolan Gets $10M Bonus as Knicks-Rangers Spin-Off Closes

“It’s a healthy award,” an executive compensation expert tells FOS.
October 25, 2026

Brewers Raking In Cash From World Series Run

Brewers fans have set several MLB merchandise sales records. 
October 27, 2026

Panthers Laying Groundwork for On- and Off-Field Transformation

Carolina’s Bank of America Stadium will undergo a $1.3 billion renovation.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 23, 2026

Mark Walter’s Sports Empire Shrinking Again

The Dodgers and Cadillac F1 remain in Walter’s portfolio despite other sales.
October 23, 2026

Dream Deliver Finals Atmosphere to Match State Farm Arena Move

The Dream hold a 2–1 series lead over the Valkyries.
Mat Ishbia
October 23, 2026

Suns Owner Mat Ishbia: Steve Ballmer Is a ‘Great Owner’

“That was a misstep by Steve,” Ishbia told FOS about the situation.
October 22, 2026

Dak Prescott: Cowboys Scrutiny Comes With the Territory

The Cowboys are off to a rocky 2–4 start.