• Loading stock data...
Wednesday, September 17, 2025

Raiders’ Maxx Crosby Launches Comedy Podcast with Blue Wire

  • Crosby’s new show “REAXX” is Blue Wire’s first YouTube-first podcast.
  • The podcast network secured a $2.5M investment in July.
Joseph Maiorana-USA TODAY Sports

Fresh off his first Pro Bowl selection and a huge four-year, $94 million extension with the Raiders, Maxx Crosby is now trying to prove he’s an elite player in the podcast game.

Blue Wire is launching “REAXX,” a new weekly comedy podcast where the defensive end and co-host Roqui Theus give their best takes on general internet and football clips with the help of celebrity and athlete guests.

The podcast network first announced the show in June, along with one from fellow Raider Darren Waller — who will also be one of the first guests on “REAXX.”

“REAXX” will be new territory for Blue Wire: the network’s first YouTube-first show. The show’s format lends itself best to a visual format — rather than the audio-forward traditional podcasts.

“It is definitely a more visual audience experience, so YouTube is the perfect platform,” Crosby told Front Office Sports via email. “It allows the audience to experience the content the same way we are.”

“During development with Maxx, it became clear that this was the right chance to bring the show to life,” Blue Wire CEO Kevin Jones wrote in an email to FOS.

The medium also provides the benefit of easy transition of content into bite-sized pieces for social media; the company will easily be able to throw its branding on content that will go out to Crosby’s considerable social following.

“REAXX” could set a precedent for Blue Wire: Jones notes that YouTube is quickly becoming a more sought-after destination for podcasts, so his company is trying to be nimble.

“We’re committed to acting as a network that helps creators thrive and grow, and that means we have to be open to new opportunities,” he says. “As long as listeners and audience are there, we’ll be there.”

Blue Wire hopes to keep its momentum going after securing a $2.5 million investment in July.

  • The company had raised $9M in venture capital funding prior to that latest investment.
  • Jones previously told FOS that he expects the company’s revenue to double from $4.9M in 2021, to $10M in 2022.
  • Last year, Blue Wire opened a 1,700-square-foot studio at Wynn Las Vegas.

As for Crosby, he’s hoping that this is just the beginning for his burgeoning media career.

“My focus during the season is being the best player, parent and partner I can be, but I am fully committed to building a strong presence in the media space,” he says. “It’s something I think I can do really well in down the road.

“This show allows me to show a little bit of a different side of Maxx Crosby that most people might not expect.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.

Manfred Says New MLB Rights Deal ‘Replicated’ Money From ESPN Opt-Out

Rob Manfred spoke at the Front Office Sports Tuned In summit.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) fakes a hand off in the first quarter against the Kansas City Chiefs during Super Bowl LIX at Caesars Superdome.

Amazon Says It Wants to Broadcast a Super Bowl

Jay Marine says he is “optimistic” about airing the Big Game.
exclusive

The Eagles Play Christmas Day for NFL on Netflix

The father-son duo will call the Christmas Day doubleheader again.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
exclusive

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
September 15, 2025

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.
September 12, 2025

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.