Puma has launched a footwear collaboration with esports organization Cloud9. An apparel collection between the two companies launched last year following Puma’s sponsorship deal with the esports team.
This is the latest push into esports for Puma, which also has deals with gaming organizations Gen.G. and ORDER.
Porsche also recently partnered with Puma in an effort to reach a younger demographic. In its latest quarter, Puma reported a 13.3% year-over-year increase in sales.
Notable Puma Partnerships:
- NBA draft prospect LaMelo Ball
- Global soccer star Neymar
- Golfer Bryson DeChambeau
- Formula 1 driver Lewis Hamilton