• Loading stock data...
Friday, July 18, 2025
    More
    Quick Hits

    Walking on Cloud9

    By
    Nov 11, 2020 | 07:14 pm
    UPDATED Nov 11, 2020 | 07:37 pm
    Puma x Cloud9
    Puma

    Puma has launched a footwear collaboration with esports organization Cloud9. An apparel collection between the two companies launched last year following Puma’s sponsorship deal with the esports team.

    This is the latest push into esports for Puma, which also has deals with gaming organizations Gen.G. and ORDER.

    Porsche also recently partnered with Puma in an effort to reach a younger demographic. In its latest quarter, Puma reported a 13.3% year-over-year increase in sales. 

    Notable Puma Partnerships:

    • NBA draft prospect LaMelo Ball
    • Global soccer star Neymar
    • Golfer Bryson DeChambeau
    • Formula 1 driver Lewis Hamilton

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Judge Rules for NFL, Fanatics Against Small Apparel Seller
    The lawsuit argued the NFL “aids and abets” Fanatics with its strategy.
    Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
    by

    After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship
    After a decade-plus apart, the network will stream hundreds of conference events.
    by

    Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual
    Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
    Jun 10, 2025; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) drops back to pass during minicamp at their South Side facility.
    opinion
    by

    Steelers Win-Now Mode Is Good News for NFL Media Partners
    The conservative “Steeler Way” has finally adapted—and media partners are happy.

    Featured Today

    Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
    by

    The Boozy History and Traditions of The Open’s Claret Jug
    The Open awards the world’s most famous wine decanter.
    2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
    July 16, 2025

    A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself
    Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
    May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
    exclusive
    July 13, 2025

    Track’s New Money Is Running Into Old Problems
    The sport’s big-money era has hit some speed bumps in 2025.
    Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
    July 12, 2025

    Baseball’s Bobbleheads Are the Center of the Collectibles Universe
    Baseball’s most important keepsake drives long lines—and big business.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.