• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Promo Spotlight 7/25–7/31

By Meaghan McCloskey, @Meaghan_Mc3

I’ve always been intrigued by the promotional and giveaway side of sports. It’s fun to look at the different promotions and think about the ‘how’s’ and ‘why’s’ that went into the planning. Some are more traditional and mellow, like a bobblehead, while others are more out of the box, like the Lakewood BlueClaws “Caturday” promotion. Each week, I’ll share with you some of my favorite promotions that happened the previous week around the sports world.

Cubs Misting Fan- Cubs, 7/30: The Cubs helped fans stay cool on Saturday by giving away misting fans to the first 10,000 people through the gates. It’s difficult to cool off when sitting at an outdoor baseball game for three-plus hours, but the Cubs found a great solution. This also takes me back to my childhood, as misting fans were very popular in the late-90s and early 2000s.

Source: https://chicago.cubs.mlb.com/schedule/promotions.jsp?c_id=chc&y=2016

Umbrella Hat- Angels, 7/31: In another effort to help keep fans cooled off at games, the Angels gave away this awesome umbrella hat. It’s one of the quirkier giveaways out there, but I’m sure it was nice to have for this Sunday afternoon game. Here’s a video of some Angels players modeling the headwear:

Sano Globe- Twins, 7/30: If there’s a pun in the name, there is a 100 percent chance it will be featured. This Miguel Sano Globe is no different. It’s a great year-round decoration that will help fans ‘think cool thoughts’ during the summer while also getting them excited for baseball during the winter.

Source: https://minnesota.twins.mlb.com/schedule/promotions.jsp?c_id=min

Build-a-Papi- Red Sox, 7/26: There have been a lot of tributes to David Ortiz during his final season in baseball, but this one is probably my favorite. The Red Sox did a great job providing a unique and interactive giveaway to honor their long-time slugger. Equipped with a gold chain, beard and sunglasses, fans were able to transform into the legendary Big Papi Tuesday night at Fenway. Based on these pictures, fans seemed to enjoy themselves. Mike Trout and the Angels even got in on the action two days later during the opening game of their weekend series with the Sox in LA.

Wilmer Flores “Tears to Cheers” Double-Sided Bobblehead- Brooklyn Cyclones, 7/31: Baseball is weird and the story behind this bobblehead is one that lives up to that standard. If you aren’t familiar with Wilmer Flores, at last year’s trade deadline, he started crying mid-game because he heard that he had been traded from the Mets to the Brewers. The only thing was that he was never actually traded. Two nights later, he hit a walk-off home run for the Mets that capped a wild 48 hours for him. Now, he’s getting a double-sided bobblehead. The Mets Single-A affiliate Brooklyn Cyclones are giving away this commemorative bobblehead that shows the emotional highs and lows Flores experienced. The Cyclones have done a fantastic job producing a giveaway that is unique to the Mets organization and one of their former players.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How a Losing Pistons Team Created the Hottest Wings in Detroit

Pistons promotion is the latest sports-related rise for restaurant chain.
Sponsored

Marquette University Prepares to Engage Fans Post-Pandemic

With the college basketball season set to begin Thanksgiving weekend, the Marquette University marketing team looks forward to the return.
Detroit Pistons’ 2020-21 Season Ticket Holders Can Earn Interest on Deposits

Pistons’ 2020-21 Season Ticket Holders Can Earn Interest on Deposits

Detroit Pistons partner Flagstar Bank will offer up to 5% annual percentage yield on deposits for 2020-21 season tickets.
MiLB attendance growth

MiLB Attendance Growth Driven By Outliers, Community Approach

MiLB attendance was more than 40 million fans for 15th straight year, growing 2.6%, showing why teams should pay more attention to their community.
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.