Thursday December 7, 2023

Pro Fighting League Adds Famous Investors

  • Beast Mode previously invested in eSports, soccer and pro football.
  • PFL plans to launch a clothing line around Lynch.
PFL MMA/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Marshawn Lynch’s portfolio expanded again Thursday. “Beast Mode” has taken a stake in the Professional Fighters League, executives for the MMA company told Front Office Sports. 

The five-time Pro Bowl running back was an early investor in NRG eSports back in 2017 and has since acquired stakes in a Fan Controlled Football franchise and the United Soccer League Championship’s Oakland Roots.

“Beyond being an investor, Marshawn has amazing business capabilities and marketing instincts,” PFL CEO Peter Murray told FOS. “We are excited to be capturing his spirit and integrating that into the fan experience.”

Launched in 2018, the PFL has a different format than other major MMA-sanctioning bodies. The PFL — which has a reported valuation of $400 million — consists of regular season, playoffs, and a championship in each weight class, something more akin to stick-and-ball sports. 

Week 2 of the PFL will be on ESPN+ and ESPN2 as ESPN broadcasts its NFL Draft coverage. The PFL event will conclude with the debut of the “Beast Mode Fighter of the Night” award. 

“There’s something for everybody,” Murray said about competing with football’s biggest offseason event. “We think it’s an awesome opportunity.”

Lynch — who is slated to have his own PFL clothing line — joins Wiz Khalifa, Ray Lewis, and Kevin Hart as investors in the league.

Copy Link
Link Copied
Link Copied

What to Read

In-Season NBA Tourney Upshot: Success. But Will It Change?

The inaugural edition of the tournament has been mostly a success.

NHL's Projected Record Salary Cap Reflects Revenue Surge (and Resilience)

Increased media revenue, rising attendance fuel post-pandemic recovery.
ESPN Stephen A. Smith

Stephen A. Smith to ESPN: ‘I Want To Be Highest-Paid Talent’

With a No. 1 show, Stephen A. Smith wants to become number one in compensation.

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
Jon Rahm

LIV Golf’s Signing of Jon Rahm Further Complicates Partnership Negotiations

The world's third-ranked golfer appears on the way to joining LIV Golf's roster.
A view of a 1914 Baeb Ruth rookie card in a protective casing from the Sportscard Guaranty Company.
December 4, 2023

Babe Ruth Rookie Card Sets Player Record at $7.2M

It’s the most expensive piece of Babe Ruth memorabilia ever sold.
Shaun White Josh Harris
December 6, 2023

Josh Harris Doubles Down on Sports as an Asset Class with Latest Investment

Shaun White is partnering with Washington Commanders owners Josh Harris and David Blitzer to purchase an action sports camp.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
PFL Bellator
November 20, 2023

PFL Completes Acquisition of Bellator, Readies to Challenge UFC

“Today, the MMA market changed,” PFL Founder Donn Davis said.
November 14, 2023

German Soccer Pushing $1.1B Rights Deal To Private Equity Investors

Governing body mounting third attempt for outside investment
CAA logo on side on building
November 13, 2023

CAA Forms Sports-Focused Investment Bank In Continued Expansion Push

Powerhouse agency looks to further expand dealmaking capabilities
Mercedes-AMG Petronas driver George Russell drives on the track during the Formula One Las Vegas Grand Prix Launch Party at Las Vegas Strip.
November 10, 2023

Ticket, Hotel Prices Plummet As Las Vegas GP Nears

Lack of competitive drama for F1 event fuels market crash