• Loading stock data...
Tuesday, March 24, 2026

Premier League Reasserts Dominance With $8.5B Domestic Rights Deals

  • Deals achieve small rights fee increase for top European league.
  • Agreements notably leave out streaming entities.
English Premier League teams Leeds United and Brighton Hove & Albion in action during a match.
Premier League

The Premier League has completed an $8.5 billion set of domestic media rights agreements that reasserts its presence as one of the world’s most dominant sports properties.

In four-year pacts starting with the 2025-26 season, Comcast’s Sky Sports and Warner Bros. Discovery’s TNT will broadcast up to 270 live games per season, each retaining their status with the league, while the BBC will continue to broadcast a free-to-air highlights package. 

The highly anticipated agreements are described as the largest sports media rights pacts ever completed in the U.K. A 4% increase from the prior rights cycle, the aggregate fees nearly double the recently struck domestic rights in Italy for Serie A. 

“The outcome of this process underlines the strength of the Premier League and is testament to our clubs, players, and managers who continue to deliver the world’s most competitive football in full stadiums, and to supporters, who create an unrivaled atmosphere every week,” said Premier League CEO Richard Masters.

Notably, the deals leave out streamers Amazon and DAZN. 

Amazon, which has held a smaller package of Premier League rights since 2019, maintains UEFA Champions League rights but has been more measured in its acquisition of European and South American domestic league rights. The streaming and retail giant reportedly declined to bid on the full Premier League offering, given the volume of games.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.

March Madness Fuels the Push Toward More Screens, More Games

This year, there are even more multiview options available.
ESPN announcer Dick Vitale with analyst Charles Barkley before the Indiana-Kentucky men's college basketball game at Rupp Arena in Lexington, Kentucky December 13, 2025.

How the Charles Barkley–Dick Vitale Pairing Came Together

Barkley and Vitale called Texas’s victory over NC State.

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.

Yankees RSN Bucks Trend Amid Ongoing Industry Pullback

Despite industry pressures, the regional sports network adds to its programming.
Jun 29, 2024; Harrison, New Jersey, USA; Apple TV commentator Taylor Twellman reports from the pitch before the match between the New York Red Bulls and D.C. United at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
exclusive
March 24, 2026

Taylor Twellman Joins Yahoo Sports for World Cup

Twellman will regularly appear on multiple shows, including Yahoo Sports Daily.
Tiger Woods of Jupiter Links GC watches his team against Boston Common Golf during TGL match at SoFi Center on March 17, 2026, in Palm Beach Gardens, Florida.
March 24, 2026

ESPN Ramps Up Coverage For Tiger Woods TGL Return

Tiger Woods won’t be hard to find on ESPN airwaves on Tuesday.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
Feb 17, 2024; Houston, Texas, USA; Basketball analyst Bill Raftery before the game between the Houston Cougars and the Texas Longhorns at Fertitta Center. Mandatory Credit: Troy Taormina-USA TODAY Sports
March 24, 2026

‘Onions!’ and All: Bill Raftery Still Steals March Madness

The 82-year-old remains on top of his game.
Spotify
March 23, 2026

Spotify Lays Off 15 Employees, Including Ringer Staffers

The layoffs impacted 3% of Spotify’s podcast division.
Apr 13, 2025; Augusta, Georgia, USA; Rory McIlroy plays his shot from the 14th tee during the final round of the Masters Tournament at Augusta National Golf Club.
March 23, 2026

Inside Augusta National’s Latest ‘Masters Perfect’ Upgrades

This spring, golf fans are being wowed by the latest feat from the club.
Matt Vasgersian
March 23, 2026

Matt Vasgersian Credits Netflix for Landing Barry Bonds

Vasgersian said every MLB rightsholder has tried to lure Bonds to broadcasting.