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Tuesday, June 25, 2024

Premier League Inks Two Overseas Rights Deals

  • The English Premier League continued its streak of rights deals.
  • The league sold three-year packages in Canada and Latin America.
Premier League/Design: Alex Brooks

The Premier League continues to be a hot commodity around the globe, as two deals for overseas broadcast rights were announced on Thursday.

FuboTV won exclusive rights to all league games in Canada, while ViacomCBS scored rights in Latin America.

FuboTV co-founder and CEO David Gandler went straight at cable subscribers, saying it gives “Canadians another reason to cut the cord for exciting, exclusive sports content.”

  • FuboTV beat out another streaming service, DAZN, in securing exclusive rights to all 380 matches for three seasons, starting with 2022-23.
  • ViacomCBS will offer the same package on the same time frame on its streaming service Paramount+ in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama, plus non-exclusive rights in Belize and the Dominican Republic.
  • “Live sports are an important differentiator for our streaming service,” said ViacomCBS Networks International President Raffaele Annecchino, adding, “we are confident this will drive subscriber growth.” 

EPL’s Hot Streak

While DAZN missed out on Canadian rights, it is on the cusp of another major prize: It’s the leading contender to acquire BT Sport for $800 million, which would come with coveted domestic Premier League rights.

In November, the league struck a six-year deal with Comcast reportedly worth over $2.7 billion to broadcast Premier League games in the U.S.

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