NBC Sports will retain the U.S. rights to Premier League broadcasts, albeit at around double what it was paying previously.
The deal is reportedly worth $2.7 billion over six years — more than double the $1.1 billion Comcast-owned NBC paid for the six years from 2015. NBC’s current deal runs through the 2021-2022 season.
- The deal is largest U.S. soccer rights deal to date, eclipsing ESPN’s eight-year, $1.4 billion pact for La Liga’s U.S. rights, signed in May.
- In May, the league rolled over its existing domestic broadcast contracts with Sky, BT, and Amazon instead of initiating an auction process. Those deals, which run from 2022-2025, are worth a combined $7 billion.
Premier League viewership has been trending upward in the U.S. NBC’s broadcasts averaged 462,000 viewers during the 2019-2020 season, and 414,000 during the pandemic-affected 2020-2021 season.
U.S.-based Major League Soccer, by comparison, averaged 384,000 viewers during the 2021 season on Disney-owned ESPN and ABC.
The Premier League also announced $33.7 million in funding support for its clubs on Thursday, the first installment in a $134.8 million relief plan.