Want more from Front Office Sports
in your search results?
While the fate of college football has yet to be decided, there’s plenty of money at stake. All told, schools in the Power 5 conferences would lose out on $4 billion without football this fall — that includes $1.2 billion in game-day activity.
Within the Big Ten, Michigan State Athletic Director Bill Beekman told the Lansing Economic Club that without football the athletic department would lose $80-$85 million in direct revenue. That’s more than half of its overall revenue.
That tracks closely with a breakdown of SEC school Auburn’s 2018-19 football financials. Football accounted for $95.1 million of Auburn’s $152.4 million athletic revenue.
Ticket Revenue: $29 million
Donations: $29 million
Media Rights: $18.9 million
Concessions: $2 million
Bowl Game: $7.2 million
Non-Conference Atlanta Game: $4.2 million
