• Loading stock data...
Monday, March 9, 2026

Porsche Still Interested in F1 After Red Bull Deal Breaks Down

  • Porsche is no longer in talks to purchase half of Red Bull Technology.
  • The car company is still interested in entering Formula 1.
Porsche
Scott Ash / Imagn

Porsche will not be entering Formula 1 with Red Bull after all.

Porsche was expected to purchase 50% of Red Bull’s F1 team and 50% of Powertrains, Red Bull’s new power unit manufacturer, according to a Financial Times report — but the pair weren’t able to come to an agreement.

“The premise was always that a partnership would be based on equal footing, which would include not only an engine partnership but also the team,” Porsche’s statement reads. “This could not be achieved.”

Red Bull’s investors reportedly weren’t willing to sell a stake in the team.

  • Bloomberg reported in July that Porsche and Red Bull couldn’t decide how much technology would be provided to Oracle Red Bull Racing compared to sister team AlphaTauri.
  • The sides were also in conflict over the power to name drivers for a joint race team.

But Porsche isn’t ready to call it quits with Formula 1.

“The racing series nevertheless remains an attractive environment for Porsche,” the statement reads.

The news comes shortly after Audi — which shares parent company Volkswagen with Porsche — announced plans to join F1 in 2026 as a power unit instructor.

Porsche’s Public Plans

Volkswagen announced plans earlier this month to take Porsche public through an IPO that could value the brand between $59.4 billion and $84.2 billion.

Volkswagen would offer 12.5% of Porsche, which has the potential to raise more than $10 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] April 13, 2025; Sakhir, BAHRAIN; Oscar Piastri leads George Russell into the first corner at the start of the race during the F1 Bahrain Grand Prix at the Bahrain International Circuit.

F1’s Upcoming Saudi, Bahrain Races Would Be Cancelled, Not Moved

The sport is evaluating its options for Middle East events next month.

Iran Attack Disrupts F1 Plans, Strands Athletes Across Sports

Saturday’s attack is having an impact on the sports world.

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.
Nov 21, 2025; Las Vegas, NV, USA; Mercedes driver George Russell (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

F1 CEO Defends Apple Leap: ‘Bigger’ Reach With ‘Other People’

F1 believes it’s making up for what it’s losing in reach elsewhere.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Ex-NFL Pro, Commanders Exec Says Women’s Sports Is an Undervalued Asset

Jason Wright oversees a fund that has secured $250 million.
Puma store
January 27, 2026

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Takes Board Role, Equity Stake in Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under New Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.