• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Porsche Reportedly Close to Buying Half of Formula 1 Team 

  • Porsche is reportedly nearing a deal to buy half of Williams Racing.
  • The carmaker will likely enter Formula 1 in 2026.
williams-racing-formula-1-car
Erich Schlegel-USA TODAY Sports

Porsche appears to have a dance partner to enter Formula 1.

The iconic luxury carmaker is reportedly finalizing a deal to buy 50% of the Williams Racing team.

  • Porsche would act as the engine supplier for the team.
  • The partnership would kick in for the 2026 season, when F1 switches to using fully sustainable fuels and nearly triple the electric power in its vehicles.
  • Porsche previously appeared to be near a similar deal with Red Bull, but the F1 team reportedly soured on the idea of selling half of its technology company.

If the deal is completed, Porsche will be one of two Volkswagen brands entering the grid in 2026: Audi has reportedly agreed to a deal with Sauber, which races under the Alfa Romeo name.

Williams already made headlines recently with the announcement prior to Sunday’s U.S. Grand Prix that American Logan Sargeant will join its F1 team in 2023 if he receives the requisite number of points in his remaining F2 races.

Porsche Pops on Public Market

Porsche held an initial public offering on Sept. 29 at a $73 billion valuation, one of the highest in Europe’s history.

The company is off to a strong start on the Frankfurt stock exchange, rising nearly 19% since hitting the market.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) lines up for the tush push play on the goal line against the Kansas City Chiefs during Super Bowl LIX at Ceasars Superdome.

Saquon Barkley Defends Tush Push, Tells Opponents to ‘Get Better’

Saquon Barkley makes a passionate defense for the hotly debated play.

Ladies European Tour Gets Prize Money Boost From Saudi Arabia

A new PIF Global Series will pay out $13 million.
Kansas City Chiefs quarterback Patrick Mahomes (15) raises the Lamar Hunt Trophy with tight end Travis Kelce (87) after the AFC championship NFL game between the Cincinnati Bengals and the Kansas City Chiefs on Jan. 29, 2023, at Arrowhead Stadium in Kansas City.

F1 Team Part-Owned by Mahomes, Kelce Makes Changes Amid Struggle

Alpine is ninth in the constructors’ championship.

Featured Today

Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive
May 9, 2025

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.