Tuesday, August 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Porsche Reportedly Close to Buying Half of Formula 1 Team 

  • Porsche is reportedly nearing a deal to buy half of Williams Racing.
  • The carmaker will likely enter Formula 1 in 2026.
williams-racing-formula-1-car
Erich Schlegel-USA TODAY Sports

Porsche appears to have a dance partner to enter Formula 1.

The iconic luxury carmaker is reportedly finalizing a deal to buy 50% of the Williams Racing team.

  • Porsche would act as the engine supplier for the team.
  • The partnership would kick in for the 2026 season, when F1 switches to using fully sustainable fuels and nearly triple the electric power in its vehicles.
  • Porsche previously appeared to be near a similar deal with Red Bull, but the F1 team reportedly soured on the idea of selling half of its technology company.

If the deal is completed, Porsche will be one of two Volkswagen brands entering the grid in 2026: Audi has reportedly agreed to a deal with Sauber, which races under the Alfa Romeo name.

Williams already made headlines recently with the announcement prior to Sunday’s U.S. Grand Prix that American Logan Sargeant will join its F1 team in 2023 if he receives the requisite number of points in his remaining F2 races.

Porsche Pops on Public Market

Porsche held an initial public offering on Sept. 29 at a $73 billion valuation, one of the highest in Europe’s history.

The company is off to a strong start on the Frankfurt stock exchange, rising nearly 19% since hitting the market.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Silhouette of Ford's Formula 1 car in front of Ford logo

Ford Joins Red Bull in Formula 1

Ford will help supply Red Bull’s power units from 2026.
Red Bull F1 car with Oracle branding races around track

Ford Revs Up Plans to Join F1 with Red Bull

Ford could join Red Bull’s F1 team in 2026.
Arial view of Audi testing track

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
audi-formula-1-car

Audi to Buy Stake in Sauber, Join Formula 1 in 2026

Audi is teaming with Sauber to join Formula 1 in 2026.
podcast thumbnail mobile
Front Office Sports Today

8/4/26 – Pochettino’s New Deal, Dodgers Load Up, Browns Pick Turf

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Huddle in the Hamptons

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.
Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
July 22, 2026

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.