Sunday, June 28, 2026

Porsche Hits Public Market at $73B Valuation

  • Porsche was listed on the Frankfurt stock exchange at a $73 billion valuation.
  • The company is still seeking entry into Formula 1.
Porsche
Porsche

Porsche held on to its lofty valuation on its first day as a public company.

The Volkswagen-owned luxury car brand debuted at a valuation of $73.3 billion on the Frankfurt stock exchange. Shares initially rose in the hours following the debut before finishing the day essentially flat.

  • The initial public offering, which raised more than $9 billion, was Europe’s largest in over a decade.
  • Demand for shares was so high that nearly half the orders placed by investors were unfulfilled due to lack of supply.
  • Volkswagen retained a 75% stake in the company.

The listing seeks to defy a recent trend in newly public companies: Around 87% of companies that went public in 2021 have fallen below their initial prices.

Getting On Track

It remains to be seen if the public listing will help Porsche with another lofty goal: joining Formula 1. The company appeared to have a deal in place to purchase half of the Red Bull racing team, but the latter scuttled that deal.

Porsche is still looking for a partner to join F1 in 2026. 

New regulations are pushing F1 cars toward 100% sustainable fuels and engines that use 50% electric power by that year, aligning its goals with those of Porsche, which is expected to use some of the proceeds from the IPO to continue its push into electric vehicles.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Lawmakers Want Private Equity Out of Youth Sports

Several Democrats have proposed legislation to get PE out of youth sports.
Tottenham Hotspur

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tracy McGrady on Buying ABCD Camp, Investing in the Bills & More.

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.