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    Front Office Sports Today

    Inside Scott Hanson’s ‘Gold Zone’; Wave of Olympic Surfing

    • NBC launched its own Olympic-themed version of the NFL’s ‘RedZone’ to much praise.
    • Scott Hanson‘s ‘Gold Zone’ is believed to have contributed to a huge bump in Olympics viewership for NBC.
    By
    Jul 31, 2024 | 02:50 am
    UPDATED Aug 07, 2024 | 10:56 am
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    Kirby Lee-Imagn Images

    The Olympics are experiencing a huge bump in viewership, and Scott Hanson’s Gold Zone could be a big reason why. We broke down NBC’s new flagship show with Front Office Sports senior reporter Michael McCarthy, who spoke with Hanson about the program’s early success.

    Plus, Bella Hadid speaks up about Adidas’s ad campaign, Joel Embiid doubles down, and organizing Olympic surfing takes a village—literally. We discuss the unique format of the sport with big wave surfer Maya Gabeira.

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