• Loading stock data...
Sunday, June 16, 2024

Phoenix Rising Turns to Pass Options to Give Fans and Students Flexibility

A look at a few members of the Phoenix Rising. (Photo via Phoenix New Times)

As an upstart USL (United Soccer League) franchise with MLS dreams, the Phoenix Rising are working hard to establish a foundation of devoted fans. Shrewd initiatives such as handing out free car magnets to circulate the brand and build affinity within the community has allowed the franchise to take the right steps forward towards making their mark in a crowded Phoenix sports scene.

Magnets aside, the Rising have stepped their game up when it comes to providing their fans with ticketing options that best suit their needs. Piggybacking on the subscription ticketing model that has gone vogue in sports, the Rising have begun implementing their own system that provides tickets to every home match this season for a one-time fee.

The “Phoenix Pass,” the first option that is open to anybody, gives a fan a standing room only ticket to each Rising home match and a Didier Drogba bobblehead for $99 per season. The second option, the “Rising U Pass,” provides a standing room only ticket to enrolled college students along with the Drogba bobblehead for $49 per season. Each pass comes with the possibility of of getting a seat upgrade 48 hours prior to the start of a match. Both price points fall far below seats that can be purchased of traditional season tickets, and is right in line with how professional franchises are pivoting to accommodate consumers.

“I would be shocked if there is a season ticket in two or three years. The season ticket will be the subscription model,” said Sam Doerr, VP of Marketing and Sales of the Phoenix Rising. “It is the future of sports ticketing and allows for more flexibility. I believe it will have more success in soccer due to the demographics of our fans.”

This system is laying the groundwork for the subscription model that will be offered during future seasons, where fans will be able to choose from different tiered subscriptions that will vary in price and offerings. For instance, one fan may choose, a one-month plan, one may choose a three-month plan, or one may really feel the fever and go for the full-season pass.

“A full season ticket that costs $300 is more daunting for people to purchase than say, $8.99 monthly,” Doerr added.

Indeed, framing is an important cog in the art of selling. With millennial buyers being conditioned to subscription purchasing, clubs like the Rising have a leg up in engaging with the next wave of sports consumers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Major Selling Point for Cities Pushing New Stadium Projects: Big Events

Several jurisdictions have mentioned events such as the Super Bowl as part of the impetus to build or renovate stadiums.
Manchester City FC corner flag in the Etihad Stadium

Legal Battles, Infighting Threaten Premier League’s Economic Recovery

Manchester City’s ongoing issues with Premier League rules are just part of a larger unease in English pro soccer.
Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.

Cricket, NWSL Among Emerging Sports to Set Attendance Marks

Cricket and the NWSL set new attendance records, while MLB and the WNBA enjoyed their own strong turnouts.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Pac-12
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.

Golf’s ‘Anchor Sites’ Have the U.S. Open on a Lifetime Plan

Pinehurst No. 2 will host four more U.S. Opens through 2047.
May 23, 2024

Taylor Swift Ticket Fiasco Could Rock Sports As Feds Step In

The Justice Department is suing Ticketmaster for allegedly monopolizing live entertainment.
Sponsored

How Duracell is Making Fans Fall in Love with F1 Racing

Nobody expected this household brand to become F1’s newest darling.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
FC Barcelona vs. Real Madrid in Texas.
July 31, 2023

FC Barcelona, Real Madrid Set AT&T Stadium Soccer Attendance Record

Sixth Street organized the match as part its U.S. Soccer Champions Tour.
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.
July 12, 2023

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.
Las-Vegas-Grand-Prix
November 14, 2022

Vegas Resorts Going All Out for Formula 1 Grand Prix

MGM Resorts will build a grandstand for the Las Vegas Grand Prix.
Sponsored

How QuintEvents is Changing the Game of Premium Fan Experiences

Over the last decade, we’ve seen a noticeable shift in the psyche…