• Loading stock data...
Wednesday, February 4, 2026

Phil Knight ‘Doubts’ That Nike Will Resume Its Kyrie Irving Partnership

  • Nike co-founder Phil Knight told CNBC the company probably will not resume its partnership with Irving.
  • Irving has faced several other high-profile consequences for his actions.
Petre Thomas-USA TODAY Sports

Nike will most likely not resume its partnership with Kyrie Irving, Nike co-founder Phil Knight told CNBC on Wednesday — ending a decade-long relationship.

The first company suspended their relationship last Friday in response to Irving’s peddling of antisemitic conspiracy theories — and his refusal to deny holding antisemitic beliefs. Nike also canceled the release of the Kyrie 8 shoe.

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by, and that’s why we ended the relationship.”

Irving has faced several other high-profile consequences for his actions. 

  • The Brooklyn Nets announced they had suspended him indefinitely for at least five games. 
  • The Nets presented him with a list of tasks to complete before he can be reinstated, which included meeting with NBA Commissioner Adam Silver. Irving did so earlier this week.
  • The Anti-Defamation League issued a statement condemning both the movie he shared in a since-deleted tweet and his subsequent comments.

Irving did issue an apology via Instagram on Thursday night — but only after the Nets suspended him.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

League One Volleyball Hires Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.
Puma store

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 25, 2026; Minneapolis, Minnesota, USA; Minnesota Timberwolves forward Joan Beringer (19) wears Nike shoes in the fourth quarter of the game against the Golden State Warriors at Target Center.

Nike Cuts 775 More Jobs, Pointing to Rougher Road to Recovery

A new set of layoffs is extending a run of challenges for the company.
Tiger Woods of Jupiter Links cheers on a teammate during a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Tiger’s Sun Day Red Wants to Sign More Pro Golfers

Woods and Karl Vilips are the only pro golfers wearing the brand.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.

Cristiano Ronaldo Skips Game to Express Displeasure With Saudi PIF

He’s never won a Saudi title since joining in late 2022.
February 3, 2026

Lindsey Vonn Says She’ll Ski at Olympics Despite Tearing ACL Last Week

Vonn suffered the injury in a Jan. 30 crash.
Apr 25, 2024; Detroit, MI, USA; North Carolina Tar Heels quarterback Drake Maye poses with NFL commissioner Roger Goodell after being selected by the New England Patriots as the No. 3 pick in the first round of the 2024 NFL Draft at Campus Martius Park and Hart Plaza.
February 3, 2026

Drake Maye Is First Super Bowl Quarterback From NIL Era

The brand deal-savvy quarterback was fiercely loyal to UNC.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 2, 2026

Everything You Need to Know About the WBC Insurance Controversy

WBC insurance is reportedly more expensive this year.
February 2, 2026

Rybakina Defends Once-Banned Coach After Australian Open Win

Vukov was issued a one-year suspension by the WTA in 2025.
Jan 30, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain celebrates his victory over Alexander Zverev of Germany in the semifinals of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.
February 1, 2026

Alcaraz Wins Australian Open, Becomes Youngest Man to Win Grand Slam

Alcaraz has won seven Grand Slam titles.
Jan 14, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers forward Paul George (8) drives against the Cleveland Cavaliers during the second quarter at Xfinity Mobile Arena.
January 31, 2026

Paul George to Lose Nearly $12 Million in NBA Drug Suspension

The Sixer is suspended for 25 games.