Thursday, July 2, 2026

Phil Knight ‘Doubts’ That Nike Will Resume Its Kyrie Irving Partnership

  • Nike co-founder Phil Knight told CNBC the company probably will not resume its partnership with Irving.
  • Irving has faced several other high-profile consequences for his actions.
Petre Thomas-USA TODAY Sports

Nike will most likely not resume its partnership with Kyrie Irving, Nike co-founder Phil Knight told CNBC on Wednesday — ending a decade-long relationship.

The first company suspended their relationship last Friday in response to Irving’s peddling of antisemitic conspiracy theories — and his refusal to deny holding antisemitic beliefs. Nike also canceled the release of the Kyrie 8 shoe.

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by, and that’s why we ended the relationship.”

Irving has faced several other high-profile consequences for his actions. 

  • The Brooklyn Nets announced they had suspended him indefinitely for at least five games. 
  • The Nets presented him with a list of tasks to complete before he can be reinstated, which included meeting with NBA Commissioner Adam Silver. Irving did so earlier this week.
  • The Anti-Defamation League issued a statement condemning both the movie he shared in a since-deleted tweet and his subsequent comments.

Irving did issue an apology via Instagram on Thursday night — but only after the Nets suspended him.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike store

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
FILE PHOTO: Golden State Warriors guard Stephen Curry (30) smiles on the court after defeating the Los Angeles Clippers during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.

Curry’s Li-Ning Deal Is a Shot at His Own Jordan Brand

The NBA star signed a reported 10-year, $300 million deal with Li-Ning.

Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits

Adidas and Lululemon also face proposed class actions from consumers.
podcast thumbnail mobile
Front Office Sports Today

7/2/26 – Celtics Trade Jaylen Brown, World Cup Ratings Smash Records, Serena Knee Scare, Bobby Bonilla Day

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.
June 30, 2026

Serena Williams Loses in Return to Singles at Wimbledon

It was her first singles match since the 2022 US Open.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
June 30, 2026

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
June 29, 2026

Unrivaled Lands Two International Stars Amid Project B Battle

Unrivaled also signed Canadian forward Bridget Carleton.
June 25, 2026

Tracy McGrady Buying 80% of ABCD as He Revives Legendary Camp

McGrady is bringing back a piece of basketball history.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 23, 2026

Greg Olsen: NFL Franchises Interested in Hosting Tight End U

The annual summer summit is in its sixth year.