Tuesday, March 10, 2026

Phil Knight ‘Doubts’ That Nike Will Resume Its Kyrie Irving Partnership

  • Nike co-founder Phil Knight told CNBC the company probably will not resume its partnership with Irving.
  • Irving has faced several other high-profile consequences for his actions.
Petre Thomas-USA TODAY Sports

Nike will most likely not resume its partnership with Kyrie Irving, Nike co-founder Phil Knight told CNBC on Wednesday — ending a decade-long relationship.

The first company suspended their relationship last Friday in response to Irving’s peddling of antisemitic conspiracy theories — and his refusal to deny holding antisemitic beliefs. Nike also canceled the release of the Kyrie 8 shoe.

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by, and that’s why we ended the relationship.”

Irving has faced several other high-profile consequences for his actions. 

  • The Brooklyn Nets announced they had suspended him indefinitely for at least five games. 
  • The Nets presented him with a list of tasks to complete before he can be reinstated, which included meeting with NBA Commissioner Adam Silver. Irving did so earlier this week.
  • The Anti-Defamation League issued a statement condemning both the movie he shared in a since-deleted tweet and his subsequent comments.

Irving did issue an apology via Instagram on Thursday night — but only after the Nets suspended him.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 12, 2026; Los Angeles, California, USA; A Nike All Star 2026 display at Nike The Grove.

Sportswear Companies Big Winners of Trump’s Tariff Loss

The justices said the tariffs exceed the president’s “legitimate reach.”

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
A view of a Nike retail store in New York City.

Feds Probing Nike for ‘Systemic’ Discrimination

“This feels like a surprising and unusual escalation,” Nike said.
exclusive

LOVB Names Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Mar 7, 2026; Houston, TX, United States; United States pitcher Tarik Skubal (27) reacts to an out against Great Britain during the first inning at Daikin Park.

Skubal Not Pitching Again in WBC, Will Return to Spring Training

The ace had been moved by the emotions surrounding the tournament.
March 7, 2026

Caitlin Clark, Breanna Stewart Push for Marathon CBA Session

The WNBA stars want to “iron it out” and “get it done.”
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
March 9, 2026

Wasserman Drops Wasserman Name Amid Epstein Fallout

The agency is now for sale after several prominent clients cut ties.
Sponsored

Inside the Sports Experience Economy: How On Location Is Shaping FIFA World Cup 2026™ Hospitality

On Location is delivering premium, once-in-a-lifetime experiences at the 2026 FIFA World Cup™.
Jan 29, 2026; Melbourne, Victoria, Australia; Jessica Pegula of United States in action against Elena Rybakina of Kazakhstan in the semifinals of the women’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.
March 7, 2026

‘Insane’: Crowded Women’s Tennis Schedule Has No Easy Solution

Jessica Pegula was named chair of a player task force.
Tommy Fleetwood
March 7, 2026

Top Golf Apparel Free Agents Are Bucking Staid Traditions

Tommy Fleetwood, Justin Thomas, and Patrick Reed don’t have apparel deals.
March 6, 2026

Arike Ogunbowale Arrested at Unrivaled Title Celebration

Ogunbowale was arrested Thursday night at a Miami club.
March 5, 2026

Bay FC Founder: Angel City Showed Perils of Celebrity Ownership

“We don’t have 10 celebrities on our team.”