Tuesday, July 21, 2026

Phil Knight ‘Doubts’ That Nike Will Resume Its Kyrie Irving Partnership

  • Nike co-founder Phil Knight told CNBC the company probably will not resume its partnership with Irving.
  • Irving has faced several other high-profile consequences for his actions.
Petre Thomas-USA TODAY Sports

Nike will most likely not resume its partnership with Kyrie Irving, Nike co-founder Phil Knight told CNBC on Wednesday — ending a decade-long relationship.

The first company suspended their relationship last Friday in response to Irving’s peddling of antisemitic conspiracy theories — and his refusal to deny holding antisemitic beliefs. Nike also canceled the release of the Kyrie 8 shoe.

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by, and that’s why we ended the relationship.”

Irving has faced several other high-profile consequences for his actions. 

  • The Brooklyn Nets announced they had suspended him indefinitely for at least five games. 
  • The Nets presented him with a list of tasks to complete before he can be reinstated, which included meeting with NBA Commissioner Adam Silver. Irving did so earlier this week.
  • The Anti-Defamation League issued a statement condemning both the movie he shared in a since-deleted tweet and his subsequent comments.

Irving did issue an apology via Instagram on Thursday night — but only after the Nets suspended him.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike store

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
FILE PHOTO: Golden State Warriors guard Stephen Curry (30) smiles on the court after defeating the Los Angeles Clippers during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.

Curry’s Li-Ning Deal Is a Shot at His Own Jordan Brand

The NBA star signed a reported 10-year, $300 million deal with Li-Ning.

Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits

Adidas and Lululemon also face proposed class actions from consumers.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
July 20, 2026

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.
July 21, 2026

Late-Night Drug Tests Spark Backlash, Intrigue at Tour de France

Riders are pushing back on rare overnight anti-doping tests.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 14, 2026

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
July 13, 2026

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season. 
Cycling - Tour de France - Stage 9 - Malemort to Ussel - Malemort, France - July 12, 2026 UAE Team Emirates - XRG's Tadej Pogacar wearing the yellow jersey, UAE Team Emirates - XRG's Isaac Del Toro wearing the white jersey and Team Visma | Lease a Bike's Jonas Vingegaard wearing the polka-dot jersey in action as a spectator dressed in a costume cheers on during stage 9
July 13, 2026

Tadej Pogačar Says Heat Demands Tour de France Overhaul

Stage 9 was cut by 18.6 miles under a red alert.