• Loading stock data...
Friday, July 11, 2025

PGA Tour Scores Investment Worth Up to $3 Billion and Gives Players Equity

  • Strategic Sports Group will invest in newly-formed PGA Tour Enterprises.
  • Nearly 200 players will get equity in the new commercial entity.
Golf bag leaning on PGA Tour signage
Stephen Lew-USA TODAY Sports

The PGA Tour secured an investment of up to $3 billion for its new commercial entity on Wednesday. Strategic Sports Group, led by Fenway Sports Group (the Boston Red Sox’ and Liverpool’s parent company) and other prominent team owners (including from the Boston Celtics, New York Mets, Milwaukee Brewers, and Atlanta Falcons), is making the investment. The deal reportedly values the new PGA Tour Enterprises at around $12 billion.

The investment has been nearing an agreement for over a month, with many of these details already circulating. PGA Tour Enterprises will oversee commercial operations for the PGA Tour and DP World Tour—as well as, potentially, LIV Golf, if and when a deal is reached to pull the Saudi-backed outfit into the fold. The initial investment is worth $1.5 billion, but can go up to $3 billion.

Through the deal, almost 200 golfers will become equity holders in the new entity, together accessing more than $1.5 billion in equity. Those grants will be based around successes on the course and are only available for PGA Tour players.

Another billion-dollar investment, one from Saudi Arabia’s Public Investment Fund, could still be coming, even after that deal missed a Dec. 31 deadline. The PGA Tour clarified that today’s deal allows for future investment from the PIF. A source with knowledge of those negotiations told Front Office Sports that the Masters in April is the current target to get that deal done. 

Rahm’s team reveal

This week’s other big golf news: the formation of Masters Champion and No. 3 globally-ranked Jon Rahm’s LIV Golf team. English golfer Tyrrell Hatton, No. 16 in the world, joins Rahm; Kieran Vincent, of Zimbabwe; and Tennessee sophomore Caleb Surratt.

After telling reporters two weeks ago he was presently staying with the PGA Tour, Hatton accepted a deal worth around $60 million, according to The Telegraph of London.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Alex Rodriguez

Finally in Charge, A-Rod Says Timberwolves Need New Arena

Rodriguez and Lore would like to repair team relations with Kevin Garnett.
Cobh Ramblers
exclusive

Ireland’s Ramblers Latest Soccer Club to Gain U.S. Owner

The Ramblers play in the League of Ireland First Division.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.