• Loading stock data...
Friday, July 11, 2025

PGA Tour Nears Investment, Ensuring Stability As Deadline Looms

  • The PGA Tour is close to a deal with American investors.
  • A new for-profit entity could be valued at $12 billion.
Adam Hagy-USA TODAY Sports

The PGA Tour’s uncertain financial future is gaining some clarity — to the tune of potentially $3 billion — just over two weeks before a crucial deadline approaches.

Under the terms of a framework agreement (announced on June 6) with Saudi Arabia’s Public Investment Fund, a new, for-profit company called PGA Tour Enterprises would oversee the commercial business operations of the PGA Tour, DP World Tour, and LIV Golf. After backlash from players and even the U.S. government, the PGA Tour ultimately ended up in negotiations with a high-profile group of U.S.-based investors to accompany a potential investment from the PIF, which has a Dec. 31 deadline for completion.

Now, ESPN is reporting that an investment pact with Strategic Sports Group, a consortium of American professional sports team owners led by Fenway Sports Group (parent company of the Boston Red Sox), is imminent. SSG would inject more than $3 billion into PGA Tour Enterprises, and additional funding from the PIF could bring the total investment past $7 billion. That company could be valued at roughly $12 billion, according to The New York Times, which pegged SSG’s investment at $3.5 billion. The PGA Tour would have control over that new entity, with SSG and the PIF as minority investors.

The PIF has already shelled out billions of dollars to back the launch of LIV, which has given hundred-million-dollar-plus contracts to the likes of Phil Mickelson, Dustin Johnson, Brooks Koepka, and most recently Jon Rahm.

Any new funding for the PGA Tour will be crucial as it looks to continue offering huge tournament purses, like the $20 million to be offered at its eight signature events in 2024, even as some top sponsors, such as Wells Fargo, stop backing those tournaments.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Stephen Curry celebrates after sinking the winning putt during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Golf’s Hottest Celebrity Tournament Keeps Getting More Exclusive

The American Century Championship tees off at Lake Tahoe on Friday.
Gareth Bale
exclusive

Gareth Bale Group Makes New Offer for Cardiff City 

Bale tells Front Office Sports his group has made another bid.
Hall of Fame Open at the International Tennis Hall of Fame, Newport.

Andy Roddick Slams Billionaire Bill Ackman’s Pro Tennis Gambit

“This was the biggest joke I’ve ever watched in professional tennis.”

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Bruce Meyer and Tony Clark of the MLBPA

MLB, Players’ Union Spar Over Salary Cap As Labor Fight Looms

The MLB Players Association’s No. 2 executive outlines what he sees owners doing.
July 10, 2025

Murphy: Club WC Snags Won’t Derail Biggest Event ‘in Human History’

New Jersey’s MetLife Stadium is the concluding site of both FIFA events.
Feb 5, 2025; New Orleans, LA, USA; NFLPA executive director Lloyd Howell during the NFLPA press conference at the Super Bowl LIX media center at the Ernest N. Morial Convention Center.
July 10, 2025

NFLPA Head Has Side Hustle With PE Firm That Can Invest in..

The NFLPA’s executive director is embroiled in multiple controversies.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Crystal Palace FC
July 10, 2025

Crystal Palace’s Europa League Spot in Limbo After Lyon Wins Appeal

The ruling on Olympique Lyonnais was overturned this week on appeal.
July 9, 2025

U.K. Appoints New Soccer Regulator, EPL Matches Stay Behind Paywall

Men’s soccer in England will receive new levels of oversight.
July 9, 2025

NFL’s Alternate Uniforms Fuel Big Business—and Lots of Nostalgia

The Commanders kick off a run of new NFL helmets and uniforms.
Jul 8, 2025; East Rutherford, New Jersey, USA; Chelsea FC forward Pedro Neto (7) applauds fans after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.
July 9, 2025

Trump to Attend Club World Cup Final

Chelsea will face Real Madrid or Paris Saint-Germain on Sunday.