• Loading stock data...
Friday, August 29, 2025
Front Office Sports Honors winners are here! View the 2025 winners

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission PGA Championship tickets include unlimited food and non-alcoholic beverages, and the tournament sold more VIP hospitality than ever.

Aaron Doster-Imagn Images

CHARLOTTE — The PGA Championship began Thursday with a major feel both on and off the course.

General admission tickets that were $250 at face value include unlimited food and non-alcoholic beverages at market tents throughout Quail Hollow Club, where fans can grab and go as much as they please. This is the fourth year the tournament has used a version of its Championship+ grounds ticket strategy.

“I think we offer maybe the best value proposition in professional sports right now,” PGA Championship tournament director Jason Soucy told Front Office Sports.

While there won’t be record attendance this week, as fans weren’t allowed on the course for Monday’s practice round, sellout crowds on peak days over the weekend are still expected to total 40,000.

Premium Pickings

The luxury hospitality buildout at Quail Hollow is larger than any other PGA Championship, with double-decker structures around holes 16, 17, and 18.

So, it’s no surprise the tournament broke its record for premium hospitality sales set last year Valhalla Golf Club in Louisville. Soucy wouldn’t give away the final number, but said it surpassed the $23 million figure from the 2024 U.S. Open that was also played in North Carolina, at Pinehurst No. 2. 

Renovations at Quail Hollow in 2023 included a new tee box at No. 13 that helped make way for a 500-person Club PGA premium offering that sold daily tickets for $1,250. 

While those VIP options will surely make a dent in your wallet, a more affordable option is Club Magenta by the 10th green, which also churns through thousands of fans (T-Mobile customers and friends) each day. The 6,350-square-foot structure debuted at last year’s PGA Championship, and will be an even bigger buildout at the Ryder Cup in September.

Resale Prices Rising

The PGA Championship is seeing its most expensive secondary ticketing market this decade.

As of Wednesday evening, the average resale ticket price across the four tournament rounds at Quail Hollow Club was $345, according to data from SeatGeek, which runs the tournament’s ticketing, provided to FOS

That’s up 43% from the average resale price of $241 at the 2024 PGA Championship at Valhalla Golf Club in Louisville.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Keegan Bradley Declines Rare Ryder Cup Playing Captain Role

Bradley did not choose himself with one of his six captain’s picks.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.

Masters, Open Championship Offer New Paths for Qualifying in 2026

Winner of select national opens will now earn invitations.
Aug 24, 2025; Atlanta, Georgia, USA; Scottie Scheffler takes his shot on the first hole during the final round of the TOUR Championship golf tournament.

Nine PGA Tour Players Earned More Than $10M During 2025 Season

The 2025 season ended at the Tour Championship on Sunday.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 10, 2025

Bears CEO: Arlington Heights Only Local Location for New Stadium

The Bears currently play in Soldier Field in downtown Chicago.
August 11, 2025

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 8, 2025

Three Schools Sue Mountain West, Commish Over Withheld Funds

Boise State, Colorado State, and Utah State intensified the court battle.
Courtesy: Harlem Globetrotters
July 25, 2025

The Harlem Globetrotters Have Changed Hands Repeatedly, but Keep Making Money

The team is gearing up for its 100th season.
July 16, 2025

Judge Rules for NFL, Fanatics Against Small Apparel Seller

The lawsuit argued the NFL “aids and abets” Fanatics with its strategy.
John Textor
July 11, 2025

UEFA Boots Crystal Palace from Europa League Over Ownership Issues

The South London club will appeal the ruling.