• Loading stock data...
Wednesday, July 24, 2024
Join us this September for Tuned In Request to Attend

Peloton Unveils Highly Anticipated Rowing Machine

  • Peloton is taking orders on its long-awaited rowing machine.
  • The company is pricing the rower at the high end of the market.
Peloton
Peloton

Peloton launched its much-anticipated rowing machine as it seeks to reverse a long-term slide.

The Peloton Row, which starts at $3,195, is available for preorder with deliveries slated to begin in December. The price tag places the Row near the top of the rowing machine market.

“It is truly a premium experience, and it’s priced as a premium experience,” said Peloton co-founder and chief product officer Tom Cortese.

  • The rower requires a monthly $44 membership to Peloton’s exercise classes and programs. Users who already have a Peloton Bike, Tread, or Guide may use a single membership across the devices.
  • Peloton is touting the machine’s real-time feedback, quiet operation, and stowability (using an included wall mount).

Rowing Upstream

The company is hoping the Peloton Row can reverse its fortunes after a challenging year.

Earlier this month, it announced that co-founder and former CEO John Foley and co-founder Hisao Kushi would be resigning from their respective roles as executive chairman and chief legal officer.

Last month, Peloton said it would eliminate 784 jobs, close brick-and-mortar locations, and raise prices on its most expensive products. The company is outsourcing its delivery services and adjusting products so that users may assemble them without assistance.

Peloton reported $678.7 million in revenue for the fiscal quarter ending June 30, down 28% year-over-year. In August, Peloton said it would submit its annual 10-K filing after the SEC deadline due to complications related to its restructuring effort.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
podcast thumbnail mobile
Front Office Sports Today

NFL’s 18-Game Season & Contract Holdouts, Olympics’ Newest Sport

0:00

Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Peloton

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.