• Loading stock data...
Wednesday, October 8, 2025

Peloton Slashes Projected Apparel Sales by $50M

  • Peloton reduced its fiscal year guidance on apparel sales from $200 million to $150 million.
  • It also released a heart-rate-monitoring armband.
Peloton-apparel
Peloton/Design: Alex Brooks

Add one more to Peloton’s long list of problems: apparel sales.

The beleaguered at-home fitness company reportedly slashed its projected apparel revenue for fiscal 2022 from $200 million to $150 million.

Peloton’s apparel division more than doubled its sales to $107 million in the fiscal year ended June 30, 2021. While it previously worked with other athleisure makers, the company launched its private line, Peloton Apparel, in September 2021.

  • The company cited supply chain issues and other “macro factors” for the reduced estimate for the fiscal year ending June 30, 2022, according to a November presentation seen by CNBC.
  • In its fiscal Q1 2022 earnings, Peloton’s guidance for the full fiscal year included $4.4 billion to $4.8 billion in total revenue and an adjusted EBITDA loss of $425 million to $475 million.

Peloton also got some unfavorable legal news when the U.S. Patent Office ruled that two of its patents related to streaming and on-demand classes are not patentable because the underlying technologies are not sufficiently unique. 

Peloton sued at-home fitness rival Echelon in 2019 for patent infringement on its technology, and Echelon countersued, challenging the validity of the patents.

Arms Race

Undeterred by its recent struggles, Peloton released a heart-rate-monitoring armband on Monday. The $90 device integrates with Peloton’s apps and connected machines. The armband creates an alternative to its $49 chest strap, which has similar functions.

A push into wearables has been anticipated ever since Peloton acquired Atlas Wearables in March 2021.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The South Milwaukee Planet Fitness at 2901 S. Chicago Ave. will relocate to Oak Creek in summer.

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging..

The fitness and gym industry has had strong deal activity in the first half of the year.
Puma headquarters in Herzogenaurach, Germany

Puma Up for Grabs As Largest Shareholder Considers Exit

Reports say the company could be up for sale. Experts aren’t surprised.

Judge Rules for NFL, Fanatics Against Small Apparel Seller

The lawsuit argued the NFL “aids and abets” Fanatics with its strategy.
Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”