Saturday, July 11, 2026

Passing the Torch: The Olympics Will Reveal the Next Face of Basketball

  • LeBron James has been the face of basketball for two decades, but he is on his last legs.
  • The Olympics are littered with international stars who could be next in line.
Candice Ward-USA TODAY Sports

LeBron James (above) is back with Team USA for the first time since the London Games in 2012. He had handed off his duties as the country’s lead dog to the likes of Carmelo Anthony and Kevin Durant.

While this is likely the 39-year-old’s swan song with Team USA, he returns at a time when the country’s supremacy in men’s basketball is at its most precarious. The U.S. has won Olympic gold in men’s basketball in all but one year since professionals were allowed to play in 1992.

Team USA trotted out the Dream Team that year—but that crew faced fewer than 10 NBA players en route to the gold. This year, outside of Team USA, there are 39 current NBA players on Olympic rosters and several more who have some form of NBA experience. The wellspring of talent across the globe is a reason why the U.S. has failed to medal in the last two FIBA World Cups.

The U.S. has always valued the Olympics over FIBA, and this year’s team includes the best talent the country has to offer. The team should still win—FanDuel Sportsbook gives them -400 odds to take gold—and at the center of it all would be James, the country’s flag bearer and the face of basketball for the last two decades.

The King’s Impact

James’s reign atop the basketball world ushered in the era of player empowerment. His decision to move from the Cavaliers to Heat in 2010 inspired more players to make decisions they felt were best for them rather than their employers. His legacy off the court grew even further, establishing an empire at Nike while also helping agent Rich Paul build up Klutch Sports, one of the sports world’s most influential agencies. 

A gold medal would be a fitting cap to James’s career, but win or lose, the Games could turn into a passing of the torch to the next face of the sport. And in a generation moving more and more toward international stars, the impact of the next torch-bearer could simply be as the first non-American face.

The face of basketball has always been an American—from Bill Russell, to Magic Johnson and Larry Bird, to Michael Jordan, to Kobe Bryant, and now, to James—in large part because of the country’s dominance. But while Team USA has a few young stars in its core, these Olympics are a showcase of the rest of the world.

More International Talent

Other countries are littered with NBA superstars like Serbia’s Nikola Jokić, perhaps the best player in the league right now. It’s worth noting that the United States coasted to a win over Serbia 110-84 Sunday, as Kevin Durant led the way in scoring without missing a shot in the first half. James was excellent as well, contributing 21 points, seven rebounds and nine assists.

Greece boasts Giannis Antetokounmpo and Canada is led by Shai Gilgeous-Alexander. Luka Doncic is one of the world’s best players, though Slovenia didn’t qualify for the Paris Olympics. As of now, none of them have made a compelling case to overthrow James. Jokić has won three of the last four NBA MVP awards, but he has not been embraced as the “guy” in basketball, in part because his personality does not lend itself to the attention. Antetokounmpo has the personality but has lacked the sustained dominance. 

However, perhaps the prime candidate to take The King’s crown, and a fitting one given the Olympics’ setting, is French phenom Victor Wembanyama. France has the third-best odds to win gold, behind the U.S. and Canada, and an upset of the U.S. or strong performance from the 19-year-old in a championship game could vault him straight to the top of the food chain.

Wembanyama taking over for James atop the basketball world at this point in the legend’s career would mirror James’s arrival in the NBA in 2003, the season following the retirement of Jordan. The Frenchman has the moxie, the potential for dominance, and the youth to take over for James once he decides to hang it up.

So while Team USA looks to keep Olympic gold from falling into another country’s hands, it should also be a test to see the reception of the superstars who line up across from them, and whether the basketball world is ready for an international player to be its next torch-bearer.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) controls the ball during the second quarter against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Trade on Hold Until NBA Wraps Investigation

The Raptors agreed to acquire Leonard from the Clippers in June.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
Jan 17, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) drives to the basket against the Denver Nuggets during the fourth quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images

Judge Deals Blow to Rozier’s NBA Comeback Bid

Rozier was arrested in October as part of the federal gambling probe.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jul 10, 2026; London, United Kingdom; Jannik Sinner of Italy celebrates winning his semifinal match against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club

Jannik Sinner Reclaims Spot in Grand Slam Final to Vie for $4.8M

Sunday’s winner will claim the No. 4 spot on the career earnings list.
July 8, 2026

Jessica Shepard’s $2M Stunner Has Become WNBA’s Biggest Bargain

Shepard was named a 2026 All-Star starter.
July 10, 2026

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.
July 7, 2026

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
July 4, 2026

Serena Williams Withdraws From Wimbledon With Knee Injury

Williams lost to Maya Joint in her singles return Tuesday.
July 2, 2026

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
June 30, 2026

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.