Sunday, November 15, 2026

Passing the Torch: The Olympics Will Reveal the Next Face of Basketball

  • LeBron James has been the face of basketball for two decades, but he is on his last legs.
  • The Olympics are littered with international stars who could be next in line.
Candice Ward-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

LeBron James (above) is back with Team USA for the first time since the London Games in 2012. He had handed off his duties as the country’s lead dog to the likes of Carmelo Anthony and Kevin Durant.

While this is likely the 39-year-old’s swan song with Team USA, he returns at a time when the country’s supremacy in men’s basketball is at its most precarious. The U.S. has won Olympic gold in men’s basketball in all but one year since professionals were allowed to play in 1992.

Team USA trotted out the Dream Team that year—but that crew faced fewer than 10 NBA players en route to the gold. This year, outside of Team USA, there are 39 current NBA players on Olympic rosters and several more who have some form of NBA experience. The wellspring of talent across the globe is a reason why the U.S. has failed to medal in the last two FIBA World Cups.

The U.S. has always valued the Olympics over FIBA, and this year’s team includes the best talent the country has to offer. The team should still win—FanDuel Sportsbook gives them -400 odds to take gold—and at the center of it all would be James, the country’s flag bearer and the face of basketball for the last two decades.

The King’s Impact

James’s reign atop the basketball world ushered in the era of player empowerment. His decision to move from the Cavaliers to Heat in 2010 inspired more players to make decisions they felt were best for them rather than their employers. His legacy off the court grew even further, establishing an empire at Nike while also helping agent Rich Paul build up Klutch Sports, one of the sports world’s most influential agencies. 

A gold medal would be a fitting cap to James’s career, but win or lose, the Games could turn into a passing of the torch to the next face of the sport. And in a generation moving more and more toward international stars, the impact of the next torch-bearer could simply be as the first non-American face.

The face of basketball has always been an American—from Bill Russell, to Magic Johnson and Larry Bird, to Michael Jordan, to Kobe Bryant, and now, to James—in large part because of the country’s dominance. But while Team USA has a few young stars in its core, these Olympics are a showcase of the rest of the world.

More International Talent

Other countries are littered with NBA superstars like Serbia’s Nikola Jokić, perhaps the best player in the league right now. It’s worth noting that the United States coasted to a win over Serbia 110-84 Sunday, as Kevin Durant led the way in scoring without missing a shot in the first half. James was excellent as well, contributing 21 points, seven rebounds and nine assists.

Greece boasts Giannis Antetokounmpo and Canada is led by Shai Gilgeous-Alexander. Luka Doncic is one of the world’s best players, though Slovenia didn’t qualify for the Paris Olympics. As of now, none of them have made a compelling case to overthrow James. Jokić has won three of the last four NBA MVP awards, but he has not been embraced as the “guy” in basketball, in part because his personality does not lend itself to the attention. Antetokounmpo has the personality but has lacked the sustained dominance. 

However, perhaps the prime candidate to take The King’s crown, and a fitting one given the Olympics’ setting, is French phenom Victor Wembanyama. France has the third-best odds to win gold, behind the U.S. and Canada, and an upset of the U.S. or strong performance from the 19-year-old in a championship game could vault him straight to the top of the food chain.

Wembanyama taking over for James atop the basketball world at this point in the legend’s career would mirror James’s arrival in the NBA in 2003, the season following the retirement of Jordan. The Frenchman has the moxie, the potential for dominance, and the youth to take over for James once he decides to hang it up.

So while Team USA looks to keep Olympic gold from falling into another country’s hands, it should also be a test to see the reception of the superstars who line up across from them, and whether the basketball world is ready for an international player to be its next torch-bearer.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tracy McGrady Fornt Office Sports
First at FOS

Tracy McGrady Says Magic Reached Out About Retiring His Jersey

McGrady played 4 of his 16 NBA seasons in Orlando.
Oct 20, 2026; New York, New York, USA; New York Knicks guard Josh Hart (3) brings the ball up court against the Philadelphia 76ers during the first quarter at Madison Square Garden.

Josh Hart Buys Stake in Napoli Basketball

It’s Hart’s first investment in sports ownership, Napoli’s owner told FOS.
Nov 10, 2026; New York, New York, USA; New York Knicks guard Mikal Bridges (25) blocks the shot of Milwaukee Bucks forward Nate Ament (15) in the first quarter at Madison Square Garden.

‘Ridiculous’: NYC Council Member Presses MSG on ‘Ban the Scan’ Bill

Hanif told FOS she remains willing to discuss her bill with MSG.
Exclusive

NBA Doubles Down on Kenny Beecham, Enjoy Basketball

Enjoy Basketball previously had a three-episode pilot deal with the league.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 10, 2026 Jessica Pegula of the U.S. reacts during the second set of her semi final match against Belarus' Aryna Sabalenka

WTA Takes Responsibility for Livestream of Pegula’s Hot Mic

Jessica Pegula called Mirra Andreeva a “diva” during a livestreamed practice.
Oct 10, 2026; Montreal, Quebec, CAN; Detroit Red Wings center Dylan Larkin (71) looks on during warm-up before the game against the Montreal Canadiens at Bell Centre. Mandatory Credit:
October 30, 2026

Dylan Larkin’s Trade Demand Comes With a $41K Daily Price Tag

Larkin is playing an expensive waiting game, holding out for a trade.
November 4, 2026

Is the Lamar Jackson Era Over in Baltimore?

Jackson’s contract situation hangs over the franchise.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
October 30, 2026

Pro Marathoners Grapple With the Sport’s Pervasive Doping Problem

Pros and coaches tell FOS the ripple effects last for years.
October 28, 2026

Golf and Tennis See Big Gains in Youth Sports Participation

Youth participation in flag football also keeps growing.
October 28, 2026

Saquon Barkley Opposes 18-Game NFL Season: ‘Hell of a Sport’

The Eagles RB cited player health.
Exclusive
October 28, 2026

NFL Told Saquon Barkley to Divest Polymarket Stake

“I was in it before, but no bueno,” Barkley told FOS.