• Loading stock data...
Thursday, March 26, 2026

Panthers Repeat as Stanley Cup Champs, Buoyed by Bold Deadline Move

The surprise trade for Brad Marchand played a major role in Florida’s back-to-back NHL titles. The second consecutive win also sets the stage for the league’s potential Southern expansion.

Sam Navarro-Imagn Images

The Panthers are back-to-back Stanley Cup champions. Hoisting the cup on their home ice in Sunrise, Fl. after a rematch of the 2024 Finals, Florida became the 10th NHL franchise to win two consecutive championships. 

Panthers center Sam Reinhart scored 4:36 into the game. It was the only goal Florida would need in a 5–1 win, but Reinhart added three of the other four.

Sam Bennett won the Conn Smythe Trophy as the MVP of the Stanley Cup Playoffs, but the Mar. 7 trade that sent Bruins captain Brad Marchand to the Panthers also proved to be key for Florida. Marchand, who helped lead Boston to the 2011 Stanley Cup win early in his 16 years with the Bruins, landed in the Sun Belt in exchange for a conditional second-round pick in the 2027 NHL Draft. The cap hit for the Panthers was about $3.1 million, as the Bruins retained 50% of Marchand’s $6.125 million salary.

The roster move defined the Panthers’ regular-season push into the playoffs and their Stanley Cup–winning postseason run: the 37-year-old Marchand finished the postseason with 10 goals and 10 assists, including two goals in Saturday’s penultimate game. Marchand’s Game 5 performance marked an NHL record: the forward became the first player to score at least five goals in two different Stanley Cup Finals series with two separate teams.

Yet the dramatic Finals—which included three overtime games, heated and high-scoring performances, the first Cup rematch since 2009, and the star power of Connor McDavid and Matthew Tkachuk—delivered uneven ratings in the U.S.

Through Game 5, overall viewership has averaged about 2.5 million—down 28% from a year ago and 5% from 2023, when the network last carried the Stanley Cup Final. Compared to the 2024 postseason, TNT and ESPN each saw viewership declines; both conference finals, for instance, experienced double-digit dips. (Canadian audiences, however, have been strong, with Sportsnet and CBC viewership seeing a 2% bump over last year.) Conspicuously absent from the playoffs were the major television markets of New York, Boston, and Chicago—no U.S. Original Six franchise made the postseason.

The declining ratings are particularly pertinent because of February’s 4 Nations Face-Off, which replaced this year’s All-Star Game. The international best-on-best tournament, featuring Canada, the U.S., Sweden, and Finland, drew massive audiences; the final on ESPN between Teams Canada and USA became the NHL’s biggest U.S. broadcast ever with 9.3 million viewers. But the event’s runaway success—alongside the completion of Alex Ovechkin’s GR8 Chase to become the top-scoring NHL player—did not result in increased postseason viewership.

Florida’s continued dominance, however, could be a boon for the growth of hockey in the American South—a significant opportunity for the NHL—especially as Atlanta pushes to secure a new franchise in the potential next era of league expansion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Political Backlash to Prediction Markets Has Arrived

Lawmakers are lining up to oppose sports markets and combat insider trading.
Mar 25, 2026; San Francisco, California, USA; San Francisco Giants designated hitter Rafael Devers (16) looks on after hitting a pop fly against the the New York Yankees in the sixth inning at Oracle Park.

Too Many Promos, Tiny Score Bug: MLB Fans Gripe About Netflix

The game production drew widespread complaints.
Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.

Will Tiger Woods Comeback Drive Up TGL Rights Fees?

Woods’s comeback could prove pivotal in TGL’s upcoming negotiations.

Silver: No ‘Discussions Yet’ on Cathy Engelbert’s WNBA Future

It’s not clear whether Engelbert will lead the league next year.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

Blackstone Steps Into Sports With $1.78B Cricket Deal

The seller is an Indian alcohol company.
Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
exclusive
March 20, 2026

Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase

Dundon is set to take control of the team before April.
Feb 20, 2026; Washington, District of Columbia, USA; Indiana Pacers forward Jarace Walker (5) drives against Washington Wizards guard Bub Carrington (7) during the fourth quarter at Capital One Arena.
March 23, 2026

The Worst NBA Teams Are in an All-Time Tank War

The NBA’s three worst teams have lost 39 straight games.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Mar 5, 2026; Sacramento, California, USA; Sacramento Kings guard Malik Monk (0) makes a layup against the New Orleans Pelicans during the fourth quarter at Golden 1 Center.
March 20, 2026

How a Failed New Orleans Bid Led RAJ Sports to Kings Co-Ownership

Lisa Bhathal Merage credits former NBA commissioner David Stern.
March 18, 2026

Mets Chase Dodgers With $370M Payroll and Mounting Expectations

The MLB club enters 2026 with renewed optimism despite last year’s disappointment.
Mar 13, 2026; Washington, District of Columbia, USA; Portland Thorns defender Sam Hiatt (16) blocks a kick from Washington Spirit midfielder Leicy Santos (10) in the first half at Audi Field.
March 18, 2026

Kings Co-Owner Is Taking Over Women’s Sports in Portland

“It feels like this is my purpose, this is why I’m here.”
Feb 15, 2026; Inglewood, California, USA; Phoenix Suns owner Mat Ishbia looks on during the 75th NBA All Star Game at Intuit Dome.
March 16, 2026

Ishbia in Talks to Buy Stakes From Minority Owners Who Sued Him

The parties have hit pause on their legal dispute to enter mediation.