Pacers, Fever Overwhelmed by Demand for Merch

The Pacers and Fever are riding a wave of momentum—and so are their fans. This week, a message posted to the teams’ shared online store announced that, “Due to the extremely high volume of online orders, we’re temporarily scaling back the number of products listed on our website to ensure we can fulfill existing orders as quickly as possible.” 

The note, addressed to both Pacers and Fever fans reflects just how intertwined—and mutually fanatical—the two teams have become. Both teams are owned by Pacers Sports & Entertainment and play in Gainbridge Fieldhouse. Fever stars Caitlin Clark and Aliyah Boston have regularly shown up to cheer on the Pacers in the NBA Finals against Oklahoma City. (Game 6 is Thursday night in Indiana with the Thunder up 3-2 in the series.)

That crossover energy is translating into real results and merch vendors can’t seem to keep up. “It’s impossible to prepare for something like this,” Todd Taylor, president of business operations for Pacers Sports & Entertainment, tells Front Office Sports. “We scaled back the number of products available online because we’ve been getting 1,000 orders per night online—often multiple items per order. Each day we need to restock the store so we have merchandise available for games” in the arena.

The demand has been so high for merchandise that several full-time employees who work in finance and marketing were moved to help fulfill the store’s online orders, Taylor says. 

“Even on non-game days we have people waiting to get in the store at 10 in the morning,” he says.

Fever Coach Stephanie White said she sees parallels between the Pacers’ rise to the NBA Finals and her own team’s rebuild. “The way that they’ve built and rebuilt with the roster, the patience that they’ve shown in the roster and in roster movement, the adversity that they faced early in the year,” White said.

Caitlin Clark added that the teams really do benefit from being around each other, and the shared environment only adds fuel to the growing momentum of both squads.

The teams’ note reassures fans that “the full selection of Pacers and Fever product is still available in the Gainbridge Fieldhouse store.”

The 2025 WNBA All-Star and WNBA collections are sold out on the Fever’s team store website. 

From a viewership standpoint, the Fever’s 102-88 win over the New York Liberty Saturday drew a peak of 2.8 million, the third-highest rating in WNBA history on ABC. 

Every home game for the Fever this season has packed Gainbridge Fieldhouse with at least 16,000 fans—some games topping over 17,000; the arena’s capacity is just under 18,000.

For the Pacers, Friday’s game four of the NBA Finals reached a series-high 9.41 million viewers on ABC—part of Indiana’s first finals appearance since 2000. The Pacers have sold out both home games in its Finals run.

“The biggest challenge is taking care of both demands of the online customer—we’ve sold to 44 states and 10 countries—and with the store for people coming to games,” Taylor says. “We’re trying to do our best for everybody.”

Lisa Scherzer contributed to this story.