• Loading stock data...
Monday, October 27, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Outdoors Are In

Hunting
Paul A. Smith-Imagn Content Services

Hunting license sales are up by more than 12% year-over-year, likely another result of the COVID-19 pandemic.

That could mean an increase of one million hunters in 2020 over 2019 if the trend continues through the end of December, according to the National Shooting Sports Foundation. The National Rifle Association also says it’s seen an increase in membership due to a renewed interest in hunting.

Three million more fishing licenses have been sold in 2020 than in 2019 — a 14% increase — according to the Recreational Boating and Fishing Foundation.

In California, annual resident hunting licenses have risen to more than 242,000 statewide, a 10% jump year-over-year. 

Just before Wisconsin’s rifle deer season opened, the state was selling 41 permits per minute on its website. 

  • The state’s archery hunting licenses are up 10% and gun licenses are up 1% 
  • For much of the past decade, license purchases declined roughly 1% annually

Eco Impact: California made $26.5 million from the sale of hunting licenses and other required validations in 2019. That money supports efforts like wildlife-habitat improvement. 

The Pittman-Robertson Act, an 83-year-old federal law, implements an 11% tax on hunting gear and donates the proceeds to states for similar outdoor projects. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Inside Amazon Prime Video’s Plan to Own Black Friday—With Football

Prime has ambitious production plans for the Raiders-Chiefs matchup.

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.

Kids Rarely Watch Sports. Execs Are Concerned

The average age for broadcast prime-time NFL viewers is 62.5.
exclusive

Seth Davis Launching Paywalled Hoops Site

The veteran reporter is launching a start-up media company called “Hoops HQ.”

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.