The NBA and MLS returning to action at Disney World will amplify the silver lining from the pandemic for the Greater Orlando Sports Commission. Since the NBA season shut down in March, Orlando has lost out on a projected $44.1 million worth of sports-related economic impact.
Those losses hurt, but with no events to manage, the GSOC doubled down on its business development and kept the future of the region’s sports tourism humming. While the GSOC saw 13 events canceled, the region added:
- 84 bids on future events worth $1.1 billion
- 12 new event commitments worth $72.7 million
- 48 event prospects worth $59.5 million
With a newly expanded slate of events, the MLS and NBA will add to a deep portfolio to help attract more sports in the coming years.