• Loading stock data...
Monday, June 24, 2024

Opinion: Why a Logo Change Isn’t Enough

The Chief Wahoo mark traces back to 1932. The derogatory mark will no longer be used on the Cleveland Indians uniform starting in 2019. Source: AP Photo/Tony Dejak

The Cleveland Indians announced Monday that starting in 2019, they would no longer use the “Chief Wahoo” mark on uniforms.

The question now is; what took so long and why is the logo the only thing going? What fascination do American sports teams and fans have with using Native Americans as a mascot? Imagine the uproar if a new professional sports team popped up calling themselves the Minnesota Mexicans.

The point is simple, as a Native American, I am proud of my ancestral heritage. My ancestors were forcibly removed from their homes in what most people know as the “Trail of Tears.” It’s believed that around 4,000 of the Cherokee people died of cold, hunger and disease during this forced migration to what was termed “Indian Territory.”

I was fortunate enough to grow up in Tahlequah, Oklahoma, also known as the Capital city of the Cherokee Nation. I have studied and understand the struggles that my ancestors faced. I state these things to make a point.

The Chief Wahoo mark was derogatory. Cleveland did the right thing in doing away with it. However, I would ask the organization to take it a step further. Do away with the name. Respect the lives that were lost at the hand of President Andrew Jackson.

While my pleading will likely go unheard and simply pushed aside, at least Major League Baseball is making positive progress, unlike the NFL. Roger Goodell and Washington owner Dan Snyder continue to be tone-deaf towards a mascot change, with Roger Goodell even going on the record yesterday on the Golic and Wingo Show stating, “I don’t see him changing that perspective [on a potential Washington nickname change].”

I stand to honor my ancestors and don’t believe they should be used as a mark of entertainment.

The Change the Mascot campaign is one that I support. I hope you will take a few minutes to visit the campaign page, and do your own research into the history of Native Americans in the United States. Those two things might just help you better understand my perspective and the viewpoint of other Native Americans.

The Change the Mascot campaign released the following excerpt after the Cleveland release Monday.

“Cleveland’s decision should finally compel the Washington football team to make the same honorable decision. For too long, people of color have been stereotyped with these kinds of hurtful symbols — and no symbol is more hurtful than the football team in the nation’s capital using a dictionary-defined racial slur as its team name. Washington Owner Dan Snyder needs to look at Cleveland’s move and then look in the mirror and ask whether he wants to be forever known as the most famous purveyor of bigotry in modern sports, or if he wants to finally stand on the right side of history and change his team’s name. We hope he chooses the latter.”

Native Americans are people, not mascots, and it is time for this to end. While I applaud this move, more must be done.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Marlins’ Free Streaming Offer to Fans Highlights RSN’s Financial Issues

The MLB club offers local fans two months of free streaming of its live games.

Scheffler’s Season Earnings Could Surpass Top NFL, NBA, MLB Stars

The golfer has already won more than $27 million this season.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.