• Loading stock data...
Thursday, April 3, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Soccer Content Consolidation

Bayern Munich
Denny Medley-USA TODAY Sports

A pair of European soccer content rivals will join forces in OneFootball’s acquisition of Dugout in a cash-and-stock deal. 

OneFootball raised $61 million to finance the deal and future investments. The companies produce soccer content ranging from game clips to training videos.

A Tale of Two Soccer Content Companies

  • OneFootball: Launched in 2008, creates content for rights holders that reaches 70 million fans across the globe
  • Dugout: Founded in 2016 by 10 of Europe’s largest soccer teams including Arsenal, Bayern Munich, FC Barcelona and Juventus

What the clubs are saying: “OneFootball will be a relevant worldwide platform, partially owned by the clubs. It will be good to be not just a passenger on the train,” said Stefan Mennerich, Bayern Munich’s director of media, digital and communication.

The merger comes as teams and broadcasters continue to look for ways to provide auxiliary content for fans beyond game day — especially in soccer. In November, U.K.-based Eleven Sports bought soccer streaming company MyCujoo.

Major stakeholders see the power in soccer content:

Actors Ryan Reynolds and Rob McElhenney purchased England’s Wrexham AFC with plans for a “Hard Knocks”-esque documentary series.

Amazon and Netflix have documentary deals with other English teams including Manchester City, Tottenham and Sunderland.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trinity Rodman

FIFA Says U.S., U.K. Are Sole Bidders for ’31, ’35 Women’s World..

The United States hasn’t hosted a women’s World Cup since 2003.
NWSL

NWSL Could Make Tens of Millions Selling New TV Games

Almost 200 games are up for grabs over the next two years.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.

Featured Today

Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Brehanna Daniels
March 31, 2025

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.