• Loading stock data...
Tuesday, January 14, 2025

One Year After ‘Merger,’ the PGA Tour and LIV Golf Still Remain Far Apart

  • Thursday marks one year since a bombshell announcement.
  • Negotiations with LIV’s financial backers are still ongoing.
The Columbus Dispatch

This weekend, 125 of the world’s top golfers will be competing for $45 million in prize money. The problem is they won’t all be playing against one another. 

The PGA Tour’s Memorial Tournament in Ohio and LIV Golf’s Houston event will perfectly showcase the ongoing divide in the men’s professional game—one that was supposed to be headed toward a solution 12 months ago. Thursday marks one year since the PGA Tour and LIV’s financial backer, the Public Investment Fund of Saudi Arabia, announced a bombshell framework agreement to unify golf.

Merger? What Merger?

Confusion was rampant in the days and weeks following that announcement. Players were stunned by the deal, which no one knew how to properly address. As PGA Tour commissioner Jay Monahan and PIF governor Yasir Al-Rumayyan broke the news on CNBC, a graphic read “LIV Golf to merge with PGA TOUR.” But in the aftermath, the PGA Tour continuously pushed back on any notion of a merger, pointing instead to the complex nature of the framework agreement.

Bumpy Road

In the wake of the PIF deal, following the PGA Tour has been a roller-coaster ride, to say the least. Tour executives were questioned by members of the U.S. Senate. Rory McIlroy quit the Tour policy board (before later trying, unsuccessfully, to rejoin it). Jon Rahm led a wave of more defections to LIV. The PGA Tour and PIF missed a Dec. 31 deadline to reach a definitive agreement. A consortium of sports team owners invested an initial $1.5 billion in the Tour’s operations, with players receiving equity grants in the new company.

What Lies Ahead

As questions mounted about the PGA Tour–PIF deal last summer, it became clear that any meaningful change wouldn’t come until at least 2025, given the need to set ’24 schedules in due time. But now, it appears ’26 is the earliest golf fans should expect PGA Tour and LIV stars back together on a singular circuit.

Burning questions remain around what penalty, if any, LIV players will face in order to return to the PGA Tour; what will become of the LIV tour and its team format; and which executives will ultimately be in charge of the sport’s future.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 7, 2022; Atlanta, Georgia, USA; A general view of fans outside of Truist Park before the game on Opening Day between the Atlanta Braves and Cincinnati Reds.

Philly Rips Page From Rival Playbook With Sports Complex Revamp

Philadelphia’s mayor frequently touts the influential Braves development.
Jan 5, 2024; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives against New York Knicks forward OG Anunoby (8) in the fourth quarter at Wells Fargo Center.

Why NBA Trade Season Is About to Pick Up

Eligible players include Sixers guard Tyrese Maxey and Nets center Nic Claxton.
Nov 26, 2024; Phoenix, Arizona, USA; NBA on TNT television analyst Reggie Miller (left) and Kevin Harlan during the Los Angeles Lakers against the Phoenix Suns during an NBA Cup game at Footprint Center.

Kevin Harlan Nearing Deal to Join Amazon NBA Coverage

The announcer is in talks to join Ian Eagle on Prime Video.
Ohio State quarterback Will Howard (18) yells instructions to his team during the College Football Playoff semifinal game against the Texas Longhorns in the Cotton Bowl at AT&T Stadium on Friday, Jan. 10, 2024 in Arlington, Texas.

CFP Semifinals TV Ratings Drop 17% in 12-Team Format’s First Year

This year’s semifinal games averaged 19.2 million viewers on ESPN.

Featured Today

Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.
Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
January 11, 2025

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.
Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
January 3, 2025

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.