• Loading stock data...
Thursday, July 10, 2025

On a Crowded Christmas, the NBA Got Coal—So Say Their Dismal Ratings

  • Viewership for the five Christmas games were down, some significantly, compared to 2022.
  • The NFL, meanwhile, saw viewership increases for its Christmas tripleheader.
Ron Chenoy-USA TODAY Sports

The NBA knew the NFL was coming to steal its Christmas viewers. The ratings show that its strategy is working.

Not only did the NFL see viewership increases for all three of its broadcast windows in the league’s second year of offering a Christmas Day tripleheader, but those numbers seemingly came at the expense of the NBA’s traditional slate of games. Among the NFL’s wins: That day’s Las Vegas Raiders-Kansas City Chiefs game on CBS scored 29.2 million viewers, making it the most-watched Christmas Day game in 34 years. 

The NBA, meanwhile, saw viewership decline in each of its five games compared to the same broadcast windows in 2022. The steepest drop came from the Philadelphia 76ers-Miami Heat matchup, which drew 1.3 million viewers on ESPN and ESPN2, down 73% from last year’s 8 p.m. ET matchup between the Memphis Grizzlies and the Golden State Warriors. The 2022 game was simulcast on ABC, but this year the NFL’s nightcap (Baltimore Ravens-San Francisco 49ers) got the main network slot.

Three of the NBA’s other four games were down significantly—42%, 39%, and 18%—from comparable broadcasts on Christmas Day in 2022, according to Sports Media Watch. The Denver Nuggets’ 120-114 victory over Golden State at 2:30 p.m. ET garnered 4.1 million viewers, per the New York Post, which would be down 5% from Dallas Mavericks-Los Angeles Lakers in that time slot in 2022.

Next year could bring some reprieve for the NBA as Christmas falls on a Wednesday, a day the NFL typically doesn’t play. But in the long term, it’s clear that the NBA will continue facing competition most years, now that the NFL has decided to embrace the holiday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Oct 27, 2024; Philadelphia, Pennsylvania, USA; A general view of the Wells Fargo Center before game between Philadelphia Flyers and Montreal Canadiens.

New Philly Arena Will Redefine Home-Court Advantage, CEO Says

The forthcoming venue will arrive with plenty of ambition among its owners.

Jalen Williams Signs Max Deal As Thunder Commit $822M to 3 Stars

Oklahoma City also extended Shai Gilgeous-Alexander and Chet Holmgren.
Gareth Bale
exclusive

Gareth Bale Group Makes New Offer for Cardiff City 

Bale tells Front Office Sports his group has made another bid.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Paige Bueckers
exclusive

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.