• Loading stock data...
Saturday, July 5, 2025

Olympics Could Still Be a Win for NBCUniversal

  • The Olympics have endured all sorts of challenges related to the pandemic, but it’s still be a strong property for NBCUniversal.
  • The company expects to make significantly more in ad revenue than it did during the 2016 Summer Games.
IOC/Design: Alex Brooks

The Olympics have been a mess for Japan, but they might not be for NBCUniversal.

The Games’ primary U.S. broadcaster expects to bring in $2.25 billion in ad revenue, per the New York Times, nearly double the $1.2 billion it earned from Rio 2016.

While advertisers have adjusted strategies to reflect the pandemic-related struggles the Tokyo Olympics have endured, they ultimately expect a large audience, and are willing to pay for ad space.

  • NBCU has set the price of a 30-second primetime commercial at $1.25 million. 
  • In 2011, NBCU parent Comcast paid the International Olympic Committee $4.38 billion for the four Olympics from 2014 to 2020. It extended that deal in 2014 to include the Summer and Winter Games from 2022-2032 for $7.75 billion. 
  • NBC partnered with Twitch to produce 150 hours of programming surrounding the Games; Snapchat is creating five daily shows.

NBCUniversal has a slew of top sports broadcasts on the schedule in the coming year: It will air the Super Bowl in February and the FIFA World Cup in November 2022. 

The network is reportedly seeking up to $6 million for each 30-second Super Bowl ad and has already sold 85% of those slots.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michael Johnson

Grand Slam Track Still Owes Athletes $13 Million: Source

The new track league hasn’t paid athletes in full yet.

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.
Faith Kipyegon

Nike’s Sub-4:00 Stunt Falls Short With Fastest Women’s Mile Ever

Male pacers and cutting-edge tech helped Kipyegon shave off one second.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.

Featured Today

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.