• Loading stock data...
Friday, July 19, 2024
Join us this September for Tuned In Request to Attend

Olympic Channel’s 5-Year Run Ends

  • NBCUniversal will cancel the Olympic Channel on Sept. 30.
  • At the end of 2021, the channel reached roughly 47 million homes.
Kirby Lee-USA TODAY Sports

NBCUniversal is shuttering the Olympic Channel after a five-year run. 

The end of the linear channel is a byproduct of NBCUniversal’s reevaluated programming strategy amid increased sports-related content on USA Network and its streaming platform Peacock

  • NBCUniversal will cancel the Olympic Channel on Sept. 30.
  • At the end of 2021, the channel reached roughly 47 million homes. 

NBCUniversal will continue to deliver Olympic-related programming to its millions of viewers. 

The company has held exclusive U.S. media rights to the Winter and Summer Games since 2000, and in 2014 secured rights with IOC in a $7.65 billion deal that runs through 2032. 

The Olympic Channel marks the second linear programming option NBCUniversal has shut down in the last year. In December 2021, the Comcast-owned company ceased operations of NBC Sports Network, which originally launched in 1995 as Outdoor Life Network. 

NBCSN’s previously featured content is now available on USA Network and Peacock. 

Big Business 

Comcast generated $31 billion in revenue in Q1, a 14% increase year-over-year, and $1.5 billion from the Beijing Winter Olympics and Super Bowl LVI in Los Angeles.

Peacock has also secured $1 billion in upfront ad revenue this year, up from $500 million in 2021. Its 28 million monthly Q1 users included 13 million paid subscribers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 18, 2024; Indianapolis, Indiana, USA; Western Conference center Karl-Anthony Towns (32) of the Minnesota Timberwolves shoots the ball during the first half of the 73rd NBA All Star game at Gainbridge Fieldhouse.

NBC Poised to Grab NBA All-Star Game Rights

The deal would be a major coup for the network.
The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’
Tony Romo at the American Century Championship in Lake Tahoe

One of the Hottest Celebrity Wait Lists Is a Golf Tournament

The American Century Championship tees off Friday.

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
July 18, 2024

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.
July 17, 2024

WNBA Strikes It Rich With $2 Billion In Media-Rights Deals

The WNBA’s boom came at a perfect time.