• Loading stock data...
Friday, March 29, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Peacock Soars to $1 Billion in Ad Commitments

  • Peacock secured $1 billion in upfront ad commitments for 2022.
  • The sum doubles its total from the previous year.
Peacock
Peacock

Peacock is spreading its feathers.

NBCUniversal’s streaming service booked $1 billion in upfront ad revenue this year, doubling its 2021 total of $500 million.

The network has sought to grow Peacock through major sporting events such as the Super Bowl and the Olympics, both of which were on NBC and Peacock in February. 

The service also added WWE last year on a $1 billion, five-year deal, and inked a $30 million deal for 18 Sunday morning MLB games in April.

  • Peacock had 28 million monthly users, including 13 million paid subscribers, at the end of the first quarter.
  • NBCUniversal’s total haul reportedly exceeded $7 billion, the most since Comcast acquired the network in 2013.
  • The company raised rates by a figure in the mid-single digits, according to NBCUniversal CEO Jeff Shell.

Ad-Tech Upgrade

Peacock is also working in new ways to display ads. It has rolled out frame ads in which the content the user is watching gets smaller, opening up part of the screen for an ad.

Another ad type, in-scene ads, remains in testing stages. In these, the network displays an ad somewhere in the actual show, movie, or game someone is watching, such as on a billboard.

In both cases, ads are geo-targeted and can be updated to be more relevant.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Late Rush Keeps Three MLB Teams on TV, but Revenue Issues Linger

The Diamondbacks, Padres, and Rockies continue to navigate a post-RSN landscape.

NFL Executive Questions Logic Behind Streaming Giants’ Joint Venture

The ESPN, Warner Bros. Discovery, and Fox alliance is expected to launch this fall.

The NFLPA Report Card Is Doing Exactly What It Was Intended For

Robert Kraft hasn’t gone to school in nearly 60 years, but on Tuesday the Patriots’ owner found himself talking about his report card. 
podcast thumbnail mobile
Front Office Sports Today

Why the Timberwolves Sale was Called Off

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.
March 23, 2024

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

‘Good Morning Football’ Beginning Mysterious Timeout Before L.A. Move

Friday is the final broadcast of ‘Good Morning Football’ from New York.
March 28, 2024

Jets Owner Blasts ‘False’ Reporting From League-Owned Outlet

League owners and NFL Media rarely criticize each other.
March 28, 2024

NBA Wants to Cash in With Foreign Investors in More Ways Than One

Sovereign wealth funds can invest in NBA teams.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
exclusive
March 26, 2024

Threats, Demands, a Lawsuit, and a Website in Limbo: Inside the Chaos at ‘SI’

‘Sports Illustrated’ has new publishers, but the transition has been messy at best.
March 25, 2024

Inside the Proxy Fight for the Future of Disney (and ESPN)

Dissident investor Nelson Peltz is seeking two board seats in an upcoming election.
March 25, 2024

The Brian Kelly ‘Hit Job’ Kim Mulkey Ripped Is Barely About Brian Kelly at All

The article was hardly about Kelly at all.
March 23, 2024

At ESPN, She’s the Storyteller of the Women’s Tourney—and What a Year It Is for That

Sara Gaiero sees Caitlin Clark hype as an opportunity to hook people on two ESPN products: March Madness and, eventually, the WNBA.