With Ohio State and Michigan both undefeated and in the top three of the College Football Playoff rankings, their annual rivalry matchup will have enormous implications for the postseason — and it’s reflected in the ticket prices.
According to data provided to Front Office Sports from ticket aggregator TicketIQ, the cheapest ticket to Saturday’s game in Ann Arbor is $676 on the secondary market — easily the most expensive get-in price for The Game that the company has ever tracked.
The previous record belonged to 2022’s edition in Columbus, which reached a minimum price of $380 — meaning this year’s ticket saw a huge 78% jump.
TicketIQ also notes that the average ticket price on the secondary market is $1,262. Seats on the sidelines start at around $800, with tickets for the 50-yard line going for as much as $6,400.
The lowest get-in price TicketIQ has ever seen came in 2013 when the Wolverines stumbled to a 7-6 record under former head coach Brady Hoke; the cheapest tickets went for $80 in Ann Arbor that year.
Aside from the obvious competitive intrigue, the increased ticket prices for Saturday’s matchup could also result from one notable absence from the sidelines.
Michigan head coach Jim Harbaugh remains suspended by the Big Ten for his role in an alleged sign-stealing scandal. The school filed a temporary restraining order to try and get their leader back on the field, but it doesn’t appear as though it will affect Saturday’s contest.
![Former NFL Coache Jon Gruden have a laugh while attending an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]](https://frontofficesports.com/wp-content/uploads/2026/07/USATSI_26781802_168422351_lowres-scaled-e1784132043881.jpg?quality=80&w=300)
