• Loading stock data...
Thursday, September 4, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Ohio State Merch Sales Spike 550% Ahead of National Championship

Merchandise sales for the Buckeyes’ NIL Store exploded after they beat the Texas Longhorns on Friday night.

Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
Imagn Images

Ohio State is no stranger to national championships. The Buckeyes won the first-ever national title of the four-team College Football Playoff in 2024, and they are now about to play in the first game of the 12-team era. 

But that doesn’t mean their fans are sick of buying merchandise to commemorate the occasion.

Merchandise sales for the Buckeyes’ NIL Store exploded after they beat the Texas Longhorns on Friday night, surging 550% in the three days following the game, according to data provided to Front Office Sports by an NIL Store spokesperson. The Buckeyes’ overall sales also shot up from the eighth-most popular storefront to the most popular for the month of January.

In previous years, a playoff run could translate to teams and athletic departments cashing in from jersey sales. But in the era of name, image, and likeness, the players can, too. The NIL Store, created by the custom apparel brand Campus Ink, doesn’t sell formal uniform merchandise—instead, it partners with athletic departments and players on custom apparel to commemorate viral moments or showcase players’ personalities. 

The merch drop powering Ohio State’s success includes a line of T-shirts showcasing defensive end Jack Sawyer’s fumble recovery and touchdown return that helped solidify the Buckeyes’ title game appearance. The line was available by noon on Saturday, and included a sweatshirt, T-shirt, and long-sleeve with the phrase “Scoop ’ Score” emblazoned across the chest. They also include photos of Sawyer and smaller text saying “83 yards to the house,” as well as the final score. 

In the three days following the matchup, 66.1% of all Ohio State merchandise sales came from Sawyer’s “Scoop N’ Score” merchandise.

Sawyer’s other custom merchandise, including a line called “Captain Jack”—referring to his status as a team captain—also shot up in merchandise sales. Including this line, Sawyer’s apparel has accounted for 77.2% of all Ohio State merchandise.

Sawyer has shot past all other custom player merchandise lines in popularity, and is second only to the “Boogeyman” line for Heisman Trophy finalist and Boise State star Ashton Jeanty.

A spokesperson for the NIL Store declined to release data on how much the players have earned, but prices range from $35.99 to $64.99—and players get a slice of all the profits. “Thanks for supporting Jack Sawyer!” the website reads. “Every purchase puts money directly into Jack’s pocket!”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs tight end DJ Rogers (0) catches a touchdown pass as North Carolina Tar Heels defensive back Kaleb Cost (21) defends in the fourth quarter at Kenan Stadium.

Polymarket Moves Closer to Reentering the U.S.

There’s yet more prediction markets momentum as the NFL season kicks off.
Workers set up the stages for the “Fox Big Noon Kickoff” sports show live telecast before Saturday’s Iowa State and Iowa football game at Jack Trice Stadium in Ames, Iowa.
exclusive

Big 12 Embraces Dave Portnoy and Barstool Sports

The conference held a call with Portnoy to discuss coverage and collaboration.

Frontloaded NFL Schedule Makes TV Ratings Surge Very Likely

The season’s first month is filled with high-profile national games.
Aug 30, 2025; Nashville, Tennessee, USA; Vanderbilt Commodores linebacker Langston Patterson (10) looks over the defense against the Charleston Southern Buccaneers during the first half at FirstBank Stadium.

Latest Class Action Eligibility Lawsuit Challenges NCAA’s ‘Redshirt’ Rule

It’s the latest lawsuit challenging the NCAA’s core eligibility requirements.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
exclusive

Angel Reese Faces Uncertain Future In Chicago After Publicly Torching Teammates 

Some sources say Reese’s future in Chicago may not be reparable.
September 1, 2025

Gareth Bale: MLS Quality Hurt By Low Salaries

Bale said MLS salaries aren’t competitive enough to lure stars from Europe.
September 3, 2025

No American Men in US Open Semifinals After 2024 Breakthrough

Two American men played in the semifinals last year.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
Aug 6, 2025; Los Angeles, California, USA; Son Heung-min poses during an LAFC introductory press conference at BMO Stadium
August 31, 2025

Son Heung-Min Effect Will Hit Big for MLS and L.A.

With a record signing, the South Korean supernova has landed at LAFC.
Candace Parker
August 29, 2025

Candace Parker Not a WNBA Owner Yet, but Her Business Is Booming

Her WNBA peers say she made the blueprint for earning off the court.
August 29, 2025

Cowboys’ Parsons Approach Shows High Cost of Delayed Contracts

Parsons will sign a four-year, $188 million deal with the Packers.
August 29, 2025

Kyle Schwarber’s MVP Candidacy Could Lead to Massive Payday

The Phillies slugger makes history and could do so again this winter.