• Loading stock data...
Monday, June 24, 2024

October Promo Spotlight

By: Meaghan McCloskey, @Meaghan_Mc3

The New York Islanders gave away this bow tie on October 26th to honor their former GM Bill Torrey. Source: https://twitter.com/NYIslanders/status/791412108995006468

Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the fan experience and can sometimes be the deciding factor in someone going to a game or not. From ticket specials to giveaways, promotions are a great way to engage fans and give them a little “something extra.”

Klay Thompson/San Jose Sharks Bobblehead — Warriors, 10/6: It’s great when teams in a city show support for each other. I love what Golden State did with this Klay Thompson bobblehead giveaway at their preseason game against the Kings. It’s simple, yet shows city unity and team support.

Canucks: Be a part of the opening video contest 10/15: This is a great example of fan involvement. Opening Night is big in any sport, and the Canucks found the perfect way to incorporate their fans. The team encouraged fans to use the hashtag “#WEAREALLCANUCKS” on Twitter and Instagram for the chance to have their pictures in the Opening Night Video. I couldn’t find the final video, but I’m sure it was a success.

Craig Sager “#SagerStrong” Night — Golden State Warriors, 10/25: The Warriors opened their season by honoring NBA sideline reporter Craig Sager, who has been battling leukemia for the past three years. All fans in attendance received a #SagerStrong shirt, while Turner Sports, who Sager works for, announced they were selling their own #SagerStrong shirts with all proceeds benefiting cancer research and education. There was even an auction that opened (and runs through November 4th) where people can bid on a pair of limited edition SAGERSTRONG Nike Air Force 1s that Sager himself designed (100 pairs are available). This promotion is great on so many levels because the Warriors are using their platform to raise awareness for cancer while supporting a beloved figure in the NBA. Being able to get Sager involved makes it even better. The promotion reminds us there’s more to life than sports and anybody can be affected by cancer.

Bill Torrey Bow Tie Night — New York Islanders (10/26): The Islanders honored their former General Manager, Bill Torrey, by giving bow ties to the first 10,000 fans at their game against the Montreal Canadiens. Torrey, who was known for wearing bow ties, oversaw the teams that won four consecutive Stanley Cups (1980–1983). A bow tie is the perfect way to pay tribute to the man who built the organization and oversaw some of its most successful years.

MLB and Taco Bell’s World Series “Steal a base, Steal a Taco”: It’s really hard not to like this promotion. Not only do people get a free taco, it’s a great way for a league to work with a sponsor during the biggest series of the season. If any player on either participating team stole a base during the World Series, Taco Bell said they would give out free Doritos Locos Tacos. During Game 1, Cleveland shortstop Francisco Lindor stole a base, thus giving America free tacos on November 2nd from 2–6pm.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How a Losing Pistons Team Created the Hottest Wings in Detroit

Pistons promotion is the latest sports-related rise for restaurant chain.
Sponsored

Marquette University Prepares to Engage Fans Post-Pandemic

With the college basketball season set to begin Thanksgiving weekend, the Marquette University marketing team looks forward to the return.
Detroit Pistons’ 2020-21 Season Ticket Holders Can Earn Interest on Deposits

Pistons’ 2020-21 Season Ticket Holders Can Earn Interest on Deposits

Detroit Pistons partner Flagstar Bank will offer up to 5% annual percentage yield on deposits for 2020-21 season tickets.
MiLB attendance growth

MiLB Attendance Growth Driven By Outliers, Community Approach

MiLB attendance was more than 40 million fans for 15th straight year, growing 2.6%, showing why teams should pay more attention to their community.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.