• Loading stock data...
Monday, June 24, 2024

NWSL Attendance Jumps 48%, CBS Viewership Up 21%

  • The league is seeing record attendance numbers halfway through its 11th season.
  • CBS’s reported three-year, $4.5 million NWSL media rights deal expires after this season.
NWSL average attendance is up 48% halfway through its 11th season.
Mandatory Credit: Michael Thomas Shroyer-USA TODAY Sports

The average attendance for the NWSL is up 48% at the halfway mark of its 2023 regular season compared to last year.

The league also announced that total viewership on CBS is up 21% year-over-year, and unique streaming viewership on Paramount is up 50%. The numbers shared by the league span its first 60 regular season games through Week 10. 

“The #NWSL isn’t having a moment…It’s the moment! Congrats to all our club leadership, players, partners and employees on these solid mid-year results,” NWSL CMO Julie Haddon tweeted. 

Opening attendance in March through the NWSL’s first six games averaged 15,002 fans, a 50% jump over last season’s opening weekend. Teams such as NJ/NY Gotham FC and the Kansas City Current have set franchise records for single-game ticket sales this season. 

The NWSL hopes its viewership jump on CBS platforms will lead to an increase in media rights fees. CBS reportedly pays the league $1.5 million annually in a three-year deal set to expire after this season. 

In March, UFC owner Endeavor signed a deal to launch a free international streaming service to stream NWSL games for fans outside of the U.S. The NWSL is set to expand next season to 14 teams, with new teams in the Bay Area and Utah, but it will also face competition from the USL Super League, set to begin play in August 2024 with teams in eight U.S. cities.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.

MLB Attendance Continues to Trend Up in the Pitch Clock Era

The pitch clock has helped spike attendance numbers the past two seasons.

Liberty Warned WNBA of NBA Draft Game Conflict Months Ago

The Commissioner’s Cup title game will be played at UBS Arena in Elmont, N.Y.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Clark vs. Reese: Priciest WNBA Game Set for Record-Breaking Viewership

Ticket pricing has already set a league record, while viewership expectations are lofty.
June 20, 2024

Women’s PGA Championship Tees Off With a Big Investment, Record Purse

The Women’s PGA Championship teed off Thursday.
June 20, 2024

Why Michael Johnson’s $30 Million Track League Won’t Have Any Safety Pins

The league also won’t have field events at all.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 20, 2024

MLB’s Rickwood Game Plans Change Significantly After Passing of Mays

The special-event game at the historic Negro League park follows the death of the iconic Willie Mays.
June 19, 2024

U.S. Hosts Copa América: A Milestone in Soccer’s Oldest Tournament

The U.S. hosting of the tournament follows a larger partnership between two major soccer federations.
June 18, 2024

Euro 2024 Kicks Off With Record Demand and Streaming Issues

Ten German cities are hosting matches this month.
June 17, 2024

Spring Football’s Future: UFL’s Mixed Results, Ambitious Changes Ahead

“You really need deep pockets,” former XFL commissioner Oliver Luck tells ‘Front Office Sports.’