Sunday, November 15, 2026

NCAA Athletes Launch NIL Protest Amid March Madness

  • Athletes on more than 15 teams have protested NCAA rules that prohibit them from being paid.
  • Players held a Zoom call with the National College Players Association to plan the protest and create a list of demands for the NCAA.
man_bouncing_basketball
Matthew OHaren-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

As the Big Dance tips off, athletes on more than 15 teams have protested NCAA rules that prohibit them from being paid by flooding Twitter with the hashtag #NotNCAAProperty.

“The NCAA OWNS my name, image, and likeness,” Rutgers guard Geo Baker tweeted from inside the March Madness bubble. “For [people] who say ‘an athletic scholarship is enough.’ Anything less than equal rights is never enough.”

On March 16, players from more than a “dozen” March Madness teams met over Zoom with an athlete advocacy group called the National College Players Association to plan the protest, the NCPA said in a statement.

They came up with a list of demands. 

Athletes want NIL rights by July 1 and meetings with NCAA President Mark Emmert and state and federal lawmakers. They also asked that the Supreme Court not give the NCAA the ability to “deny…equal freedoms” in the upcoming case, NCAA v. Alston.

“The players and the NCPA are using the hashtag #NotNCAAProperty to underscore their concern that the NCAA too often treats college athletes like dollar signs rather than people,” the statement read.

Lawmakers plan to meet the July 1 deadline, whether the NCAA does or not. On that date, a Florida law allowing college athletes to profit off NIL takes effect. Sen. Cory Booker (D-NJ) has said Congress will also pass federal legislation by then.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ole Miss–Oklahoma Moved to Sunday, Sooners AD Rips Decision

Ole Miss–Oklahoma has been rescheduled for Sunday at 1 p.m. ET.

College Football Teams Caught Up in Nationwide Flight Stoppage

Three Big Ten teams are still trying to travel to game sites.
Purdue University Northwest women's flag football

How Much Women’s College Flag Football Coaches Make

Flag coaching pay varies by more than $100,000 across NCAA divisions.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.

College Sports Bill Proponents Mount Last-Ditch Lobbying Effort

Protect College Sports Act proponents are sending letters, running ads, and more.
November 10, 2026

CFP Expansion Raises Big Questions for Group of 6 Conferences

The highest-ranked G6 conference champion will earn an automatic CFP berth each year.
Oct 3, 2026; Fort Collins, Colorado, USA; Oregon State Beavers wide receiver Jesse Legree (12) catches a pass from quarterback Braden Atkinson (2) in the second half against the Colorado State Rams at Sonny Lubick Field at Canvas Stadium. Mandatory Credit: Andrew Rydland-Imagn Images
November 12, 2026

Oregon State Keeps Its Star QB-WR Duo Amid $48M Fundraising Push

An Alabama-style front office and a $24M gift have fueled OSU’s turnaround.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Dec 20, 2025; Oxford, MS, USA; College Football First Round logo on field prior to the game between the Tulane Green Wave and the Mississippi Rebels at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-Imagn Images
November 10, 2026

The Ripple Effects of a 24-Team College Football Playoff

The CFP officially announced plans to expand in 2027.
November 10, 2026

Tennessee Men’s Basketball Players Propose CBA

The agreement isn’t finalized but serves as a model for future negotiations.
November 9, 2026

College Football Playoff to Expand to 24 Teams Beginning in 2027 Season 

The 12-team Playoff was implemented in 2024.
November 8, 2026

Michigan, Ohio State Flailing Despite Big Spending

Both lost as home favorites Saturday.