• Loading stock data...
Saturday, May 10, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Nobull Expands Into Performance Running

NoBull
NoBull/Design: Alex Brooks

Fitness apparel company Nobull is entering the performance running market with the launch of its new shoe, the Runner+.

The company, which already offers cycling, casual running, and trail running shoes, developed the shoe’s performance technology — which includes cutting excess weight — with help from a Vermont research and development lab.

The shoes, launching Feb. 11, follow Nobull’s continued expansion and a funding round in April 2021 that gave the company a valuation of more than $500 million. As of April, the company raised $32 million, according to Pitchbook.

  • Last year, Nobull replaced Reebok as title sponsor of the CrossFit Games and official supplier of CrossFit apparel. The total individual prize purse for the season was more than $2.3 million.
  • Nobull will host the games again this year, which will run for an additional day.
  • In August, New England Patriots’ quarterback Mac Jones signed a deal with the company, joining its roster of athletes including seven-time Olympic Gold Medal swimmer Caeleb Dressel and five-time CrossFit Games Champion Tia-Clair Toomey.

Forming Nobull’s Future

Co-founder Marcus Wilson said in August that the company feels “strongly that before long, we will have great athletes in all major sports.” 

Nobull expects to remain a direct-to-consumer brand for the time being with stores in Boston, Miami, and New York City. Vice president of footwear design Mike Kirtley said the company is excited to “explore the boundaries of the product.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bill Belichick’s 7-Step Plan: Crisis PR Experts on His Way Back

A disastrous CBS interview exposed Belichick to jokes and very real concerns.
exclusive

Bill Belichick’s PR Nightmare Is a Product of Losing Longtime Confidante

Julian Edelman said 24-year-old Jordon Hudson is in the role of Belichick’s longtime PR chief.
opinion

Bill Belichick’s Cringey CBS Interview Raises Larger Questions

The awkward interview also included interjections from Belichick’s girlfriend.

Super Bowl Champ Logan Ryan Almost Bought Into a French Soccer Team

Ryan’s story is perfectly representative of the trend in athlete ownership stakes.

Featured Today

Apr 18, 2024; Los Angeles, CA, USA; Stanford Cardinal vs Grand Canyon University Antelopes during the MPSF Men's Volleyball Championship at Galen Center.

‘What Just Happened’: Inside the Abrupt End of Grand Canyon Men’s Volleyball

Inside Grand Canyon’s shocking decision to cut men’s volleyball.
Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.
May 9, 2025

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive
May 9, 2025

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.