No Crypto, But Super Bowl Will Have a Digital Asset Ad

PHOENIX – There won’t be any crypto ads for Super Bowl LVII, but web3 will still have some representation on Fox during commercial breaks. 

Limit Break —  a blockchain gaming company with a basically blank website — will advertise during Sunday’s game, a person with knowledge of the situation told Front Office Sports. 

Messages left with Limit Break were not immediately returned, although a spokesperson shared a news release with FOS after this story was published that stated the ad would run on the very first ad break of the game.

According to Crunchbase, Limit Break has raised $200 million from several investors, including FTX, the bankrupt crypto exchange that had an ad run during last year’s Super Bowl. Coinbase is also an investor. 

Along with FTX, Coinbase, and Crypto.com paid millions for air time a year ago. 

Mark Evans, executive VP of ad sales for Fox Sports, said crypto would have “zero representation” during Sunday’s broadcast. A 30-second spot ranges from $6 to $7 million. 

Limit Break, however, is another type of digital asset, a non-fungible token (NFT). 

While NFTs exist on a blockchain, much like crypto, they are digital tokens representing ownership of items like images or music. 

“Limit Break’s free-to-own NFT model is literally game-changing, and these asset releases are key moments building to our upcoming Super Bowl commercial,” Limit Break CEO.Gabriel Leydon said in a statement. “Whether you are an existing fan or new to our community, we encourage everyone to take advantage of the release of these digital collectibles during the Super Bowl broadcast on February 12.”

A QR code will run during the ad.

The NFL has a deal with Dapper Labs, which produces NFTs, called “Moments,” for its NFL ALL DAY marketplace.