• Loading stock data...
Tuesday, July 8, 2025

NCAA’s New NIL Rules Prohibit Schools From Negotiating Deals

  • The NCAA published NIL policy “clarifications” saying schools can’t negotiate NIL deals.
  • The rules also stated schools are restricted in offering tax, legal, and graphic design assistance.
BRYAN TERRY/THE OKLAHOMAN

The NCAA’s latest “clarifications” to its name, image, and likeness policy — released in a four-page document on Wednesday — appear to mandate new rules that contradict previously acceptable NIL activities.

One jaw-dropping development: Schools cannot “engage in negotiations on behalf of an NIL entity or a student-athlete to secure specific NIL opportunities,” the NCAA said in a statement. 

  • While several state laws prohibit athletic departments from brokering NIL deals, others have no laws at all. 
  • Alabama, in fact, repealed its state law to allow for this.
  • As a result, athletic departments nationwide have begun to hire employees to help procure deals for athletes. Many have already negotiated deals.

The NCAA also states departments can’t offer tangible resources like lawyers to review contracts, accountants to help with tax preparation, or graphic designers to create content. 

NCAA

NCAA Announces Guidelines On Booster-Funded NIL Deals

On Monday, the NCAA published its first update to those guidelines aimed…
May 9, 2022

Athletic department can offer these services, however, if they’re available to non-athlete students.

  • The rule defies expert recommendations that schools should help athletes — many of whom can’t afford lawyers or agents — find quality NIL counsel.
  • It also calls into question resources already provided, like partnerships with law school clinics.

As usual, the NCAA plans to investigate violations even if they occurred before these clarifications were published. It’s already beefing up investigative resources — earlier in October, the governing body posted a job for an NIL enforcement staffer.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Louis, Missouri, UNITED STATES; Penn State Nittany Lions forward Nicholas DeGraves (17) celebrates with teammates after scoring a goal against the Boston University Terriers during the third period of the Frozen Four college ice hockey national semifinals at Enterprise Center

Gavin McKenna’s Penn State Commitment Cements College Hockey Supremacy

Gavin McKenna’s Penn State decision signals hockey’s rising stars now prefer NCAA.
A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.
Nov 30, 2024; Lubbock, Texas, USA; Texas Tech Red Raiders running back Tahj Brooks (28) runs the ball against West Virginia Mountaineers defensive back Anthony Wilson Jr. (12) in the second half at Jones AT&T Stadium and Cody Campbell Field.

Felix Ojo’s Agent Says Texas Tech Offered $5.1M At Start of Rev-Share..

Texas Tech secured Ojo with a seven-figure NIL commitment.

Revenue-Sharing Chaos Begins as Texas Tech Secures Five-Star OT

The Red Raiders spent more than $10 million in the winter transfer portal.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
July 1, 2025

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.
Ohio State
July 1, 2025

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 30, 2025

College Sports Revenue-Sharing Underway As More Changes Loom

July 1 marks the first day schools can directly pay players.
June 30, 2025

Pac-12 Hits Football Membership Threshold With Texas State Entry

The school is paying $5 million to leave the Sun Belt Conference.
Mar 23, 2025; Raleigh, NC, USA; Baylor Bears guard Jeremy Roach (3) reacts after a play during the first half against the Duke Blue Devils in the second round of the NCAA Tournament at Lenovo Center.
June 26, 2025

Power Four Put Finishing Touches on How Revenue Sharing Era Will Work

The agreement stipulates that schools can’t sue to challenge any terms of the settlement.
June 26, 2025

Pac-12 Rebuild Nears Completion With 2026 Texas State Addition

The Sun Belt school is likely joining the Pac-12 in 2026.