• Loading stock data...
Thursday, September 18, 2025
exclusive
College Sports

NIL Company Opendorse Raises $20M In Funding

  • Opendorse has landed $20 million in its latest funding round, Front Office Sports has learned.
  • In 2023, CEO Blake Lawrence predicts Opendorse will help athletes earn $100 million.
Nebraska wide receiver Trey Palmer runs past Iowa defenders
Scott Bruhn/Nebraska Communications

Name, image, and likeness company Opendorse has landed $20 million in its latest funding round, Front Office Sports has learned — bringing its total funding to about $40 million.

Multiple companies participated in the funding round, including Flyover Capital, Will Compton, Serra Ventures, former Formula One Managing Director Sean Bratches, and Advantage Capital.

Among other projects, Opendorse plans to use the money for a fan-subscription product called Opendorse Clubs, as well as to improve its NIL marketplace and increase its capacity for NIL collectives.

“This funding round is all about making sure that we have the capacity to keep up with the demand for our product and solution in the market,” CEO Blake Lawrence told Front Office Sports. 

One Year of NIL: Becoming a Billion-Dollar Industry

The industry could jump from $917 million to $1.14 billion in its…
July 1, 2022

Opendorse is one of several that launched before the NIL era with brand building and social media marketing tools for schools and athletes. In July 2021, they began to offer resources to help college athletes earn money and help schools to monitor compliance and provide education. 

The company’s funding round suggests that investors have confidence in the brand as a potential leader in the crowded NIL space — in 2023, Lawrence predicts Opendorse will have the tools to help athletes earn $100 million on the platform.

But it also suggests the industry in general shows no signs of slowing. In the first year of NIL, close to $1 billion flowed through the newly minted market, though there was concern that the influx of brands and donors would eventually abate. 

Lawrence, however, believes the funding round is proof that financial executives expect NIL to continue to grow.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Stan Verrett Joining FanDuel Sports Network in Multiple Roles

The former ESPN “SportsCenter” anchor has found a new home.
Baseball

NCAA Settles With Volunteer Baseball Coaches for $49 Million

A similar suit brought by volunteer coaches of other sports remains open.
Sep 13, 2025; Miami Gardens, Florida, USA; Miami Hurricanes running back Mark Fletcher Jr. (4) carries the football against South Florida Bulls cornerback Ben Knox (1) during the third quarter at Hard Rock Stadium.

NCAA Eliminates Spring Transfer Portal Window

The change is aimed at curbing the system of “unrestricted free agency.”
Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.

Featured Today

Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.
Premier Lacrosse League
September 14, 2025

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.

Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill

Political ad campaigns during college football Saturdays continue as well.
Sep 12, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) looks to pass during the first quarter against the New Mexico Lobos at Rose Bowl.
September 15, 2025

UCLA-Tennessee QB Trade Has Been Painful So Far

Iamaleava abruptly left Tennessee for UCLA this past offseason.
Sep 12, 2025; Pasadena, California, USA; New Mexico Lobos quarterback Jack Layne (2) reacts after his team scored a touchdown during the fourth quarter against the UCLA Bruins at Rose Bowl.
September 15, 2025

UCLA Paid New Mexico $1.2 Million for Friday’s Loss: Payout Game Tracker

The Bruins weren’t the only Power-4 school to lose a buy game and fire their coach.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 14, 2025

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.
September 11, 2025

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.
Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre
September 10, 2025

NCAA Hockey Scouts Denied Passes for Crucial Recruiting League

The CHL won’t welcome scouts on passes: “It comes across as petty.”
Feb 17, 2024; Boise, Idaho, USA; Fresno State Bulldogs guard Jalen Weaver (5) during the first half against the Boise State Broncos at ExtraMile Arena.
September 10, 2025

NCAA Bans 3 Basketball Players for Violating Betting Rules Last Season

The former San Jose State and Fresno State players have lost eligibility.